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Serving equipment manufacturers, state-owned groups, tea & agriculture, culture & tourism — from brand consulting, LOGO and VI to packaging, spatial SI and official websites, one strategy runs through the whole chain, with deliverables ready for immediate execution.
Rooted in Jinan, serving Shandong. Since 1999 CanBrand has cultivated local brand design in Jinan, fluent in the regional industrial context and public-sector visual norms: for Jinan food companies, manufacturers and state-owned enterprises, culture, tourism and public institutions, an integrated service from brand diagnosis and positioning strategy to VI systems, packaging and signage rollout — helping local brands build cultural assets they can reuse for the long term.
Well-versed in SC labeling and nutrition-panel regulations, covering protein foods, tea gifts and full catering projects, including compliance proofing and print follow-through.
Packaging system refresh — Qinlaotai Full-scope branding — BaijiaohuiImage upgrades for Jinan and Shandong manufacturers and state-owned enterprises; VI manuals cover screens, official documents, storefronts and signage.
Huidaruihe Industrial VI Qishun Construction VIVisual & signage design for government buildings, urban spaces and public institutions, supporting multiple review rounds and meeting accessibility contrast requirements.
Longao Tower VI & signage Women Entrepreneurs Chamber logoThree tests of a professional VI design firm: does it deliver a complete VI manual, does it provide rollout handover for print and construction, and is copyright clearly transferred? Founded in Jinan in 1999, CanBrand's VI manuals cover screens, official documents, storefronts, signage and packaging; official projects include full copyright transfer by default.
A restrained, understated Eastern minimalism. Strategy first: research, competitive analysis and positioning are completed before visual expression begins. Creative director Shi Haibin, trained under Mr. Yu Maoyang, translates the structure and rhythm of calligraphic brushwork into a foundational method for brand visuals, with constant weight on guideline documentation and execution.
When choosing a food packaging design firm, beyond layout skill, check its command of SC production-license labels, nutrition panels, net-content and barcode placement rules. CanBrand has served food companies such as Qinlaotai, Baijiaohui and Jichake; every packaging project includes label compliance proofing and print follow-through.
Related:Packaging system refresh — QinlaotaiFull-scope branding — BaijiaohuiJichake
Five service families — brand strategy consulting, LOGO and VI identity systems, food packaging systems, signage and exhibition spaces, culture & tourism IP design — delivered as one integrated package from diagnosis to rollout handover, producing standardized VI manuals built for long-term reuse.
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Shi Haibin, art name Mideng — founder and chairman of CanBrand, a renowned Chinese designer, cross-disciplinary artist and guochao calligrapher. Trained under Mr. Yu Maoyang; external master's supervisor at the Academy of Fine Arts, Liaocheng University; honored among China's 100 Outstanding Young Designers. He excels at building brand cultural assets, calligraphy and seal carving, and color-ink creation.
Government-platform VI must work across screens, official documents, storefronts and signage at once, withstand multiple review and reporting rounds, and meet accessibility contrast requirements for color and type size. CanBrand has delivered projects such as the full VI and signage of Longao Tower, the Dongying high-tech zone VIS, and the Shanxian police history museum, and knows public-sector visual norms and approval workflows.
Related:Full VI & signage — Longao TowerDongying high-tech zone VISShanxian police history museum
Describe your situation in one line — we reply with a written diagnosis: is your problem positioning, visuals, or execution?
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