ABOUT CanBrand
CanBrand® is a Jinan brand strategy and visual integration consultancy, founded in 1999 under design educator Mr. Yu Maoyang. For 27 years, one job only: translating corporate strategy intent into brand language that clients, channels and markets can all read.
OUR PEOPLE
Core members — click a card for the full profile.
Full résumés, professional-title certificates and social-insurance records of further members are available for tender requirements.
WHO WE ARE
CanBrand® started as a design studio with three desks. In the first decade, logos and VI built our reputation across Shandong manufacturing and the SOE system; in the second, clients began entrusting us with packaging, brochures, websites and exhibition halls together; today, we deliver the full chain from strategy toFull-scope branding。
Our main battlegrounds are clear:Machinery & equipment manufacturing, food/tea/agriculture, culture & tourism, group VI, exhibition SI. What these industries share: long decision chains, demanding tender requirements and acute sensitivity to “professionalism.” So we write proposals as reviewable structures, produce designs as buildable drawings, and make deliverables acceptance-ready checklists.
The team is compact, but every project is run bydirector-levelHands-on throughout: the strategy director sets direction, the visual director sets standards, and the spatial & packaging directors govern rollout. No layered-subcontracting “designer pool,” no proposals outsourced to freelancers.
In 27 years we have turned down some jobs — budgets too thin to support a complete brand, or clients who just wanted to “try a logo first.” Not out of pride: we know a brand is a long-term asset, and when the opening direction is wrong, every later investment pays for that mistake.
HOW WE THINK
The method is no secret; the hard part is skipping no step. This is the working order 27 years has distilled.
Three questions · answered before every proposal
Four steps · deliverables at every step
SELECTED CLIENTS
Every name below comes from this site's case archive — open each entry to view the project.
Leave your brief — directional strategy and budget range within 48 hours.
CanBrand (Shandong CanBrand Design Consulting Co., Ltd.) is a Jinan brand strategy and visual integration consultancy founded in 1999. Starting from research and positioning, it delivers LOGO and VI identity systems, product packaging systems, signage and exhibition halls, culture & tourism IP — and owns the rollout handover.
Creation is led by founder and principal designer Shi Haibin (art name Mideng), with design educator Mr. Yu Maoyang as art advisor. The team runs four lines — brand strategy, visual design, spatial & exhibition, rollout control — serving manufacturing, food, government and culture clients long-term.
Five steps: research & diagnosis, positioning, visual design, system standards, rollout handover. We first fix how the business may express itself in its industry, then develop graphics and type, and finally produce a reusable VI manual and interface with print and signage construction.
Based in Jinan, serving all of Shandong and projects nationwide. Four main directions — manufacturing & SOEs, food & tea gifts, government & public institutions, culture & tourism — with on-site support for reviews and acceptance on remote projects.
CanBrand®
Founded in 1999, Jinan. Full-scope branding / LOGO VI / product packaging / exhibition SI.
Trained under Mr. Yu Maoyang; Top 50 brand design firm in China.
Tel. 138-6400-9222
Email 151712149@qq.com
WeChat ID candomore
Address: Yuyuan Huafu Junwangfu, Xueshan Rd, Licheng, Jinan, Shandong
