CanBrand design team从传统文化符号中提取“葫芦”and“祥云”元素，赋予标志“福禄祥瑞”的寓意。
CASE STUDY · CanBrand
Dongjiao Ejiao
Dongjiao Ejiao · Brand logo design
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Project overviewProject Overview
In June 2010, Dongjiao Ejiao commissioned CanBrand to deliver Brand logo design. The visual direction was set by lead designer Shi Haibin after studying the context of food and health supplements; the engagement delivered the full file set and implementation hand-over Dongjiao Ejiao needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 Dongjiao Ejiao
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Period: 2010年六月 Client industry: food and health supplements |
Scope of work: Brand logo design/品牌Packaging design Design team: CanBrand design team |
Shandong东娇胶业有限Company座立于2008年，落于著名的“China阿胶之乡”“China玫瑰之乡”所在地——ShandongJinan平阴县城（济西industrial园）。是一家是集阿胶、玫瑰系列产品的研发、生产、销售、Services为一体的现代化企业。在新的市场形势下，Dongjiao Ejiao制定了“生产优质产品，完善市场Services，创建知名品牌”为经营宗旨，成为industries内知名企业。
需求 DEMAND
设计相应的标志形象和product packaging，体现产品功效and企业文化，帮助产品成功进入市场并吸引目标消费群体，占据一定的市场规模。
方法 APPROACH
阿胶自古就有补血滋阴、保养润肤等功效，一直是被权贵所热捧的health carefood。CanBrand design team从传统文化符号中提取“葫芦”and“祥云”元素，赋予标志“福禄祥瑞”的寓意；采用“红”、“金”传统色彩为主色调，凸显产品价值and历史积淀。“圆”形的底一方面符合标识识别规律，另一方面借“圆满美好”之意，表达品牌Ethos。
Work ACHIEVEMENTS
产品标志andpackaging的设计帮助产品顺利进入市场，提高了企业在industries内的识别度，成功区别于其他产品，得到目标消费者的好评。
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Design approachDesign Approach
Dongjiao Ejiao的图形色彩字体，围绕food and health supplements属性展开；Dongjiao Ejiao的辨识度and延展性俱佳。
Dongjiao Ejiao的Brand logo design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Dongjiao Ejiao示例执行不走样。
Dongjiao Ejiao的rollout场景贴合food and health supplements实际，覆盖货架、礼盒and标签印刷；Dongjiao Ejiao自图纸到实物全程交底，Dongjiao Ejiao验收合格。
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Project valueProject Value
With the project complete, Dongjiao Ejiao owns a visual asset base covering Brand logo design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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