CanBrand design team根据珍草堂此次packaging变更目标，将packaging的视觉呈现核心着重于产品的优质选材and先进工艺，为消费市场提供了直观的产品释义，从而增强产品的识别性。
CASE STUDY · CanBrand
Zhencaotang product packaging design
Zhencaotang Products · Packaging design
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Project overviewProject Overview
In 2016, Zhencaotang Products commissioned CanBrand to deliver Packaging design. The visual direction was set by lead designer Shi Haibin after studying the context of cosmetics; the engagement delivered the full file set and implementation hand-over Zhencaotang Products needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 珍草堂植物染发膏
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Period: 2016年 Client industry: cosmetics |
Scope of work: Packaging design Design team: CanBrand design team |
需求 DEMAND
此次视觉packaging的更新是为了进一步扩大市场影响力，突出Zhencaotang Products优势and核心竞争力，为下一步的brand building提供市场口碑保障。
方法 APPROACH
CanBrand design team根据珍草堂此次packaging变更目标，将packaging的视觉呈现核心着重于产品的优质选材and先进工艺，为消费市场提供了直观的产品释义，从而增强产品的识别性。
Work ACHIEVEMENTS
珍草堂的全新packaging一经上市就获得消费群体的广泛好评，可视化的packaging体系and实际创意帮助消费者更快的记住并对产品产生好感，进一步提升了产品形象，进行新一轮的brand building。
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Design approachDesign Approach
Zhencaotang product packaging design的图形色彩字体，围绕cosmetics属性展开；Zhencaotang product packaging design的辨识度and延展性俱佳。
Zhencaotang product packaging design的Packaging design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Zhencaotang product packaging design示例执行不走样。
Zhencaotang product packaging design的rollout场景贴合cosmetics实际，覆盖门头、大屏and公文；Zhencaotang product packaging design自图纸到实物全程交底，Zhencaotang product packaging design验收合格。
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Project valueProject Value
With the project complete, Zhencaotang Products owns a visual asset base covering Packaging design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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Related projectsRelated Projects
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If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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