围绕Packaging design目标，先diagnosisJichake在brand visual赛道的表达现状，再确定Jichake的视觉策略方向。
CASE STUDY · CanBrand
Jichake
Jichake · Packaging design
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Project overviewProject Overview
In 2019, Jichake commissioned CanBrand to deliver Packaging design. The visual direction was set by lead designer Shi Haibin after studying the context of brand visual; the engagement delivered the full file set and implementation hand-over Jichake needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
China茶·世界品
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Design approachDesign Approach
Jichake的图形色彩字体，围绕brand visual属性展开；Jichake的辨识度and延展性俱佳。
Jichake的Packaging design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Jichake示例执行不走样。
Jichake的rollout场景贴合brand visual实际，覆盖门头、大屏and公文；Jichake自图纸到实物全程交底，Jichake验收合格。
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Project valueProject Value
With the project complete, Jichake owns a visual asset base covering Packaging design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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Related projectsRelated Projects
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If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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