CanBrandandQinlaotai进行了共同战略规划，全面结合了当前消费市场的需求以及packaging的升级要求，通过对品牌的有效定位，在packaging的设计上加入更加生动的产品原料形象，增加了高端感和品质感，从而吸。
CASE STUDY · CanBrand
Packaging system refresh — Qinlaotai
Qinlaotai · Packaging system refresh
01
Project overviewProject Overview
In 2019, Qinlaotai commissioned CanBrand to deliver Packaging system refresh. The visual direction was set by lead designer Shi Haibin after studying the context of supermarket; the engagement delivered the full file set and implementation hand-over Qinlaotai needed, giving the brand a consistent identity with room to extend.
02
Project showcaseProject Showcase
客户 Qinlaotai
|
Period: 2019年 Client industry: supermarket |
Scope of work: Packaging system refresh Design team: CanBrand design team |
ShandongQinlaotaifood有限Company成立于1993年，是一家致力于挖掘中华传统养生food及文化的Company。Company销售网络以大型supermarket为主，electronics商务为辅，拥有上万个销售网点。
需求 DEMAND
Qinlaotai找到CanBrand design team，希望通过Packaging system refresh，吸引消费者的目光，同时扩大自身的品牌知名度and影响力。提高在同类industries中的辨识度，实现更大的企业价值，推动秦老
太整个品牌更好地发展。
方法 APPROACH
CanBrandandQinlaotai进行了共同战略规划，全面结合了当前消费市场的需求以及packaging的升级要求，通过对品牌的有效定位，在packaging的设计上加入更加生动的产品原料形象，增加了高端感和品质感，从而吸引消费者的目光，同时也给人一种独特的购物experience。
03
Design approachDesign Approach
Packaging system refresh — Qinlaotai的图形色彩字体，围绕supermarket属性展开；Packaging system refresh — Qinlaotai的辨识度and延展性俱佳。
Packaging system refresh — Qinlaotai的Packaging system refresh规范覆盖网格、色彩字体；组合禁用规则齐备，参照Packaging system refresh — Qinlaotai示例执行不走样。
Packaging system refresh — Qinlaotai的rollout场景贴合supermarket实际，覆盖货架、礼盒and标签印刷；Packaging system refresh — Qinlaotai自图纸到实物全程交底，Packaging system refresh — Qinlaotai验收合格。
04
Project valueProject Value
With the project complete, Qinlaotai owns a visual asset base covering Packaging system refresh. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
05
Related projectsRelated Projects
START A PROJECT
If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
项目咨询｜获取proposalsInquiry｜Get Proposal
