CanBrandand盈猫鲜坊进行了共同战略规划，全面结合了消费市场的需求以及产品特性要求，通过对产品受众人群的有效定位，在packaging的设计上通过简单色块分割产品信息的独特设计组合，增加了趣味性。
CASE STUDY · CanBrand
Product packaging — Yingmao Xianfang
Yingmao Xianfang Products · Product packaging design
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Project overviewProject Overview
In 2019, Yingmao Xianfang Products commissioned CanBrand to deliver Product packaging design. The visual direction was set by lead designer Shi Haibin after studying the context of supermarket; the engagement delivered the full file set and implementation hand-over Yingmao Xianfang Products needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 盈猫鲜坊
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Period: 2019年 Client industry: supermarket |
Scope of work: Product packaging design Design team: CanBrand design team |
盈猫鲜坊是泉盈酒店集团旗下的一家子品牌，是一家以生鲜为主的综合supermarket，主营水果、蔬菜、肉食、生鲜，致力于为顾客提供最新鲜的便利食材。
需求 DEMAND
盈猫鲜坊找到CanBrand design team，希望通过设计高端化的packaging品牌形象，吸引大量消费者的目光，同时扩大自身产品的知名度and影响力。提高在同类industries中的辨识度，实现更大的企业价值，推动盈猫鲜坊整个品牌更好地发展。
方法 APPROACH
CanBrandand盈猫鲜坊进行了共同战略规划，全面结合了消费市场的需求以及产品特性要求，通过对产品受众人群的有效定位，在packaging的设计上通过简单色块分割产品信息的独特设计组合，增加了趣味性和个性化，从而吸引大量消费者的目光，同时也给人不一样的品牌形象experience。
03
Design approachDesign Approach
Product packaging — Yingmao Xianfang的图形色彩字体，围绕supermarket属性展开；Product packaging — Yingmao Xianfang的辨识度and延展性俱佳。
Product packaging — Yingmao Xianfang的Product packaging design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Product packaging — Yingmao Xianfang示例执行不走样。
Product packaging — Yingmao Xianfang的rollout场景贴合supermarket实际，覆盖货架、礼盒and标签印刷；Product packaging — Yingmao Xianfang自图纸到实物全程交底，Product packaging — Yingmao Xianfang验收合格。
04
Project valueProject Value
With the project complete, Yingmao Xianfang Products owns a visual asset base covering Product packaging design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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Related projectsRelated Projects
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