围绕Spaces & storefronts目标，先diagnosisDongfanghong space pavilion, Beijing在brand visual赛道的表达现状，再确定Dongfanghong space pavilion, Beijing的视觉策略方向。
CASE STUDY · CanBrand
Dongfanghong space pavilion, Beijing
Dongfanghong space pavilion, Beijing · Spaces & storefronts
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Project overviewProject Overview
In 2019, Dongfanghong space pavilion, Beijing commissioned CanBrand to deliver Spaces & storefronts. The visual direction was set by lead designer Shi Haibin after studying the context of brand visual; the engagement delivered the full file set and implementation hand-over Dongfanghong space pavilion, Beijing needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
Dongfanghong space pavilion, Beijing
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Design approachDesign Approach
Dongfanghong space pavilion, Beijing的图形色彩字体，围绕brand visual属性展开；Dongfanghong space pavilion, Beijing的辨识度and延展性俱佳。
Dongfanghong space pavilion, Beijing的Spaces & storefronts规范覆盖网格、色彩字体；组合禁用规则齐备，参照Dongfanghong space pavilion, Beijing示例执行不走样。
Dongfanghong space pavilion, Beijing的rollout场景贴合brand visual实际，覆盖门头、大屏and公文；Dongfanghong space pavilion, Beijing自图纸到实物全程交底，Dongfanghong space pavilion, Beijing验收合格。
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Project valueProject Value
With the project complete, Dongfanghong space pavilion, Beijing owns a visual asset base covering Spaces & storefronts. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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