CanBrand深入羲澤晟的品牌需求，提取传统元素“阳光”、“水纹”、“龙”、“太极”等变型整合，融合在一起的logo体现了文化的底蕴and美好的祝愿。
CASE STUDY · CanBrand
Xizesheng real-estate planning brand identity design
Xizesheng Real Estate Planning · logo design
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Project overviewProject Overview
In 2015, Xizesheng Real Estate Planning commissioned CanBrand to deliver logo design. The visual direction was set by lead designer Shi Haibin after studying the context of real estate; the engagement delivered the full file set and implementation hand-over Xizesheng Real Estate Planning needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 羲澤晟
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Period: 2015年 Client industry: real estate/展示 |
Scope of work: logo design Design team: CanBrand design team |
羲澤晟是Jinan一家大型real estateCompany的展示空间，为泉城市民展示其Company实力and品牌形象。
需求 DEMAND
通过羲澤晟这个展示空间，凸显品牌特色and其在real estate业实力。羲澤晟作为品牌窗口需要稳重、底蕴的视觉呈现设计。
方法 APPROACH
CanBrand深入羲澤晟的品牌需求，提取传统元素“阳光”、“水纹”、“龙”、“太极”等变型整合，融合在一起的logo体现了文化的底蕴and美好的祝愿。
Work ACHIEVEMENTS
羲澤晟的设立体现了real estate企业对外宣传形象的最高标准，其立足于高质量的房产Services，为泉城市民的美好生活提供保障。
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Design approachDesign Approach
Xizesheng Real Estate Planning的图形色彩字体，围绕real estate属性展开；Xizesheng Real Estate Planning的辨识度and延展性俱佳。
Xizesheng Real Estate Planning的logo design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Xizesheng Real Estate Planning示例执行不走样。
Xizesheng Real Estate Planning的rollout场景贴合real estate实际，覆盖门头、大屏and公文；Xizesheng Real Estate Planning自图纸到实物全程交底，Xizesheng Real Estate Planning验收合格。
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Project valueProject Value
With the project complete, Xizesheng Real Estate Planning owns a visual asset base covering logo design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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Related projectsRelated Projects
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If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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