经过一系列调研and分析后干将决定从Company的标志入手，天人and福寿合一的标志既能形象的阐释出菩晟堂易筋经洗髓功培训机构的Ethos内涵，又能直观的展现出菩晟堂易筋经洗髓功培训机构的特点和品牌。
CASE STUDY · CanBrand
Pushengtang total brand identity design
Pushengtang total brand identity design · brand image planning and design
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Project overviewProject Overview
In May 2016, Pushengtang total brand identity design commissioned CanBrand to deliver brand image planning and design. The visual direction was set by lead designer Shi Haibin after studying the context of health and wellness; the engagement delivered the full file set and implementation hand-over Pushengtang total brand identity design needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 菩晟堂
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Period: 2016年五月 Client industry: health and wellness |
Scope of work: brand image planning and design Design team: CanBrand design team |
Shandong菩晟堂健康管理有限Company是淳元商业管理Company旗下的一家弘扬东方千年道家养生的高端连锁机构。经过百岁老人崔经伍老先生几十年的不断改进和创新，形成一套易筋洗髓、内外兼修的养生功法，简单易学，通过练精、练气、练神的修炼，使五脏六腑、十二筋脉及周身得到充分的调理，达到强健体质、抗疾去病、抵御衰老、延年益寿的目的。
需求 DEMAND
菩晟堂易筋经洗髓功培训机构希望通过对品牌的塑造来增强大众对于其独特的气质的了解，需要直观准确地传达出品牌属性和特点，增强Company员工的归属感和认同感。
方法 APPROACH
经过一系列调研and分析后干将决定从Company的标志入手，天人and福寿合一的标志既能形象的阐释出菩晟堂易筋经洗髓功培训机构的Ethos内涵，又能直观的展现出菩晟堂易筋经洗髓功培训机构的特点和品牌属性。“牛”的字型亦能充分体现出菩晟堂易筋经洗髓功培训机构培训后人体壮如牛、剽悍地效果。整体的色彩选用棕色和暗金色，暗金色能够体现出品牌追求的低调奢华的气质，棕色and传统宗教颜色相贴合能够充分阐释出菩晟堂易筋经洗髓功培训机构的强大Ethos内核。
Work ACHIEVEMENTS
菩晟堂易筋经洗髓功培训机构经过干将策划设计后增强了其独特气质，让大众直观感受到其品牌特色和属性，加强了其形象的识记力度和辨识度，同时也增强Company员工的归属感和认同感。
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Design approachDesign Approach
Pushengtang total brand identity design的图形色彩字体，围绕health and wellness属性展开；Pushengtang total brand identity design的辨识度and延展性俱佳。
Pushengtang total brand identity design的brand image planning and design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Pushengtang total brand identity design示例执行不走样。
Pushengtang total brand identity design的rollout场景贴合health and wellness实际，覆盖门头、大屏and公文；Pushengtang total brand identity design自图纸到实物全程交底，Pushengtang total brand identity design验收合格。
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Project valueProject Value
With the project complete, Pushengtang total brand identity design owns a visual asset base covering brand image planning and design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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Related projectsRelated Projects
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