CanBrand深入了解Douyu Network的品牌宗旨，寻找brand visual形象核心，将时尚、年轻、活力等元素经过视觉化的实际呈现出来。
CASE STUDY · CanBrand
Douyu Network
Douyu Network · brand image identity
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Project overviewProject Overview
In 2008, Douyu Network commissioned CanBrand to deliver brand image identity. The visual direction was set by lead designer Shi Haibin after studying the context of media; the engagement delivered the full file set and implementation hand-over Douyu Network needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 Douyu Network
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Period: 2008年 Client industry: media/网络 |
Scope of work: brand image identity Design team: CanBrand design team |
逗鱼网路是Jinan一家信息技术Company，拥有大量网络资源，但在品牌发展的过程中缺少了品牌意识and视觉形象的塑造。
需求 DEMAND
归纳品牌概念，建立brand visual形象系统，明确目标消费群体视觉喜好。
方法 APPROACH
CanBrand深入了解Douyu Network的品牌宗旨，寻找brand visual形象核心，将时尚、年轻、活力等元素经过视觉化的实际呈现出来。
Work ACHIEVEMENTS
Douyu Network的logo design成为CanBrandTeam设计历程中的重要代表作品，在各大competition中也斩获众多奖项，获得社会各界好评。
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Design approachDesign Approach
Douyu Network的图形色彩字体，围绕media属性展开；Douyu Network的辨识度and延展性俱佳。
Douyu Network的brand image identity规范覆盖网格、色彩字体；组合禁用规则齐备，参照Douyu Network示例执行不走样。
Douyu Network的rollout场景贴合media实际，覆盖门头、大屏and公文；Douyu Network自图纸到实物全程交底，Douyu Network验收合格。
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Project valueProject Value
With the project complete, Douyu Network owns a visual asset base covering brand image identity. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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Related projectsRelated Projects
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If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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