将润滑油、科技、融合、贯通等元素相结合，利用“油滴”的造型融合将深蓝色渐变共同构成一个饱满完整的视觉形象，同时镂空开口的设计又将润滑油产品的功效通过钢管的变化表现出来。
CASE STUDY · CanBrand
Zibo Baite Lubricants
Zibo Baite Lubricants · Brand identity design
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Project overviewProject Overview
In May 2006, Zibo Baite Lubricants commissioned CanBrand to deliver Brand identity design. The visual direction was set by lead designer Shi Haibin after studying the context of petroleum industry; the engagement delivered the full file set and implementation hand-over Zibo Baite Lubricants needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 ShandongZibo Baite Lubricants
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Period: 2006年五月 Client industry: petroleum industry/石油产品manufacturing |
Scope of work: Brand identity design Design team: CanBrand design team |
Zibo Baite Lubricants成立于1999年，坐落于Shandong淄博市良乡industrial区，注册资本100万元。主要经营润滑油,增粘剂等petroleum industry产品，凭借优秀的产品质量和Services，占有大量市场份额。
需求 DEMAND
百特润滑油需要重新制定Corporate image，展示品牌文化and特色，帮助企业提升市场推广力度，打开营销渠道。
方法 APPROACH
将润滑油、科技、融合、贯通等元素相结合，利用“油滴”的造型融合将深蓝色渐变共同构成一个饱满完整的视觉形象，同时镂空开口的设计又将润滑油产品的功效通过钢管的变化表现出来。
Work ACHIEVEMENTS
根据CanBrand design team为百特润滑油制定的品牌宣传策略，百特润滑油在市场上得到了进一步推广，并通过新的品牌形象为企业吸引了一部分投资and合作项目。
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Design approachDesign Approach
Zibo Baite Lubricants的图形色彩字体，围绕petroleum industry属性展开；Zibo Baite Lubricants的辨识度and延展性俱佳。
Zibo Baite Lubricants的Brand identity design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Zibo Baite Lubricants示例执行不走样。
Zibo Baite Lubricants的rollout场景贴合petroleum industry实际，覆盖门头、大屏and公文；Zibo Baite Lubricants自图纸到实物全程交底，Zibo Baite Lubricants验收合格。
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Project valueProject Value
With the project complete, Zibo Baite Lubricants owns a visual asset base covering Brand identity design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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