CanBrand design team通过对高端automotiveelectronics消费市场进行研究，将国内外automotiveelectronicsindustries形式融入安乃达发展前景之中，为其进行产品市场划分，根据品牌细分战略设计visual identity system，帮助安乃达快速入市，。
CASE STUDY · CanBrand
Jinan Annaida Automotive Electronics logo and base VI design
· brand image identity
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Project overviewProject Overview
In 2011, commissioned CanBrand to deliver brand image identity. The visual direction was set by lead designer Shi Haibin after studying the context of automotive; the engagement delivered the full file set and implementation hand-over needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 ShandongJinan安乃达automotiveelectronics有限Company
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Period: 2011年 Client industry: automotive/electronics |
Scope of work: brand image identity Design team: CanBrand design team |
需求 DEMAND
安乃达作为刚刚进入华北区市场的新兴automotiveelectronics厂商，并没有稳固的消费市场，同时其技术优势又决定了安乃达产品必须面向高端automotive配件市场，没有完善的识别系统，很难向节能环保的可持续发展方向。
方法 APPROACH
CanBrand design team通过对高端automotiveelectronics消费市场进行研究，将国内外automotiveelectronicsindustries形式融入安乃达发展前景之中，为其进行产品市场划分，根据品牌细分战略设计visual identity system，帮助安乃达快速入市，不断提升市场占有率，拓宽宣传渠道。
Work ACHIEVEMENTS
通过一系列的推广and发展，安乃达良好的视觉形象and自身科技价值为Company赢得了稳定的消费市场，并and美国GECompany合作，共同开发专为China商用车柴油机使用的传感器，进一步提升了Brand value，实现Company向可持续发展策略转变。
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Design approachDesign Approach
Jinan安乃达automotiveelectronics的图形色彩字体，围绕automotive属性展开；Jinan安乃达automotiveelectronics的辨识度and延展性俱佳。
Jinan安乃达automotiveelectronics的brand image identity规范覆盖网格、色彩字体；组合禁用规则齐备，参照Jinan安乃达automotiveelectronics示例执行不走样。
Jinan安乃达automotiveelectronics的rollout场景贴合automotive实际，覆盖门店、brochureand导视；Jinan安乃达automotiveelectronics自图纸到实物全程交底，Jinan安乃达automotiveelectronics验收合格。
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Project valueProject Value
With the project complete, owns a visual asset base covering brand image identity. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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Related projectsRelated Projects
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