CanBrand design team整合Boao Carbon Black文化，融合发展历程，提出“博学深奥”的企业发展理念，将“BOAO”的形象元素加入logo之中，采用科技感十足的蓝色构成整个visual identity system的主色，最。
CASE STUDY · CanBrand
Boao Carbon Black VI design
Boao Carbon Black · total brand image design
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Project overviewProject Overview
In 2012, Boao Carbon Black commissioned CanBrand to deliver total brand image design. The visual direction was set by lead designer Shi Haibin after studying the context of industrial; the engagement delivered the full file set and implementation hand-over Boao Carbon Black needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 青州博奥炭黑有限责任Company
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Period: 2012年 Client industry: industrial/橡胶/炭黑 |
Scope of work: total brand image design Design team: CanBrand design team |
青州市博奥炭黑有限责任Company隶属山西北方君威industry集 团有限Company，属于China炭黑industries骨干企业，是炭黑国家标准的制订单位之一。Company注册的“强力”牌商标被评为“Shandong著名商标”，被评为China橡胶industrial协会推荐品牌。
需求 DEMAND
为了将博奥炭黑形象提升到国际企业高度，改变消费群体对炭黑industries以往Corporate image落伍的industries印象。
方法 APPROACH
CanBrand design team整合Boao Carbon Black文化，融合发展历程，提出“博学深奥”的企业发展理念，将“BOAO”的形象元素加入logo之中，采用科技感十足的蓝色构成整个visual identity system的主色，最后领着统一于包容之“圆”型之中。
Work ACHIEVEMENTS
博奥炭黑经过一系列的形象改造后不断发展，逐渐汇集国内外最先进的工艺技术，始终走在专注技术创新andbrand building为目标的发展道路上，正在着力建设China炭黑产业科技创新基地和高等级炭黑manufacturing基地。
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Design approachDesign Approach
Boao Carbon Black VI design的图形色彩字体，围绕industrial属性展开；Boao Carbon Black VI design的辨识度and延展性俱佳。
Boao Carbon Black VI design的total brand image design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Boao Carbon Black VI design示例执行不走样。
Boao Carbon Black VI design的rollout场景贴合industrial实际，覆盖门头、大屏and公文；Boao Carbon Black VI design自图纸到实物全程交底，Boao Carbon Black VI design验收合格。
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Project valueProject Value
With the project complete, Boao Carbon Black owns a visual asset base covering total brand image design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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Related projectsRelated Projects
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If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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