CanBrand design team作为Shandongpackaging协会设计委的副会长单位，设计委的Logo design自然落到CanBrand design team。
CASE STUDY · CanBrand
Shandong Packaging Association design committee logo
· brand logo design
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Project overviewProject Overview
In 2009, commissioned CanBrand to deliver brand logo design. The visual direction was set by lead designer Shi Haibin after studying the context of government; the engagement delivered the full file set and implementation hand-over needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 Shandongpackaging协会设计委
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Period: 2009年 Client industry: government/设计机构 |
Scope of work: brand logo design Design team: CanBrand design team |
Shandongpackaging协会设计委是Shandongpackaging协会组织下常设机构，是Shandong内设计机构的权威机关，由一批有实力、有资源的优秀设计从业者共同组成。
需求 DEMAND
作为新成立的设计机构，设计委的形象直接关系到未来的发展and扩建，所以其形象必须足够前瞻，给设计委的发展留出足够的上升空间。
方法 APPROACH
CanBrand design team作为Shandongpackaging协会设计委的副会长单位，设计委的Logo design自然落到CanBrand design team。为了将设计委的充满朝气and希望的奋斗的设立初衷表现出来，整体形象采用轻快明亮的绿、灰、橙色拼接而成，结合正负形“sddo”的英文缩写，构成设计委的视觉形象。
Work ACHIEVEMENTS
Shandongpackaging协会设计委至今已经走过了8个年头，为各行各业提供了无数关于设计的corporate consultingandbrand planningServices。
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Design approachDesign Approach
Shandongpackaging协会设计委的图形色彩字体，围绕government属性展开；Shandongpackaging协会设计委的辨识度and延展性俱佳。
Shandongpackaging协会设计委的brand logo design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Shandongpackaging协会设计委示例执行不走样。
Shandongpackaging协会设计委的rollout场景贴合government实际，覆盖门头、大屏and公文；Shandongpackaging协会设计委自图纸到实物全程交底，Shandongpackaging协会设计委验收合格。
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Project valueProject Value
With the project complete, owns a visual asset base covering brand logo design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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Related projectsRelated Projects
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If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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