CanBrand design team总结国际流行标识设计经验，结合国内industries视觉形象发展方向，针对宝美施chemicals及其母Company的国际影响，对原有标识提出修改意见。
CASE STUDY · CanBrand
BOMEX chemical brand VI design
BOMEX chemical brand · Brand identity design
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Project overviewProject Overview
In 2009, BOMEX chemical brand commissioned CanBrand to deliver Brand identity design. The visual direction was set by lead designer Shi Haibin after studying the context of chemicals; the engagement delivered the full file set and implementation hand-over BOMEX chemical brand needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 宝美施chemicals（上海）有限Company
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Period: 2009年 Client industry: chemicals/油漆 |
Scope of work: Brand identity design Design team: CanBrand design team |
宝美施chemicals（上海）有限Company是聚氨酯、塑料、橡胶等合成材料以及金属表面涂饰产品的professionalism生产manufacturing企业，系瑞士贝莱得集团在华子Company。其独立技术研发中心和生产基地位于上海松江区，一直致力于提高相关industries的技术水平，秉承为客户创造产品价值提供支持和Services的原则，在国内市场享有较高声誉。
需求 DEMAND
宝美施特意从上海来到Jinan，希望CanBrand design team能够对企业原有标识提出新的设计思路andproposals，并将新的Corporate image融合文化Ethos以brochure的形式展现出来。
方法 APPROACH
CanBrand design team总结国际流行标识设计经验，结合国内industries视觉形象发展方向，针对宝美施chemicals及其母Company的国际影响，对原有标识提出修改意见。以国际化趋势为基础，对VI识别系统进行本土化改造，彰显时代气息，帮助Corporate image引领industries内visual identity system潮流。
Work ACHIEVEMENTS
经过新的VI识别系统的改造，进一步打开了国内市场，其产品涉及automotiveindustrial、electronics和电器、建材、卫浴、运动medical器械、木制玩具、industrial地坪、胶带等众多industries，凭借良好的Corporate imageand国际一流技术，在China市场上占有重要地位。
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Design approachDesign Approach
BOMEX chemical brand的图形色彩字体，围绕chemicals属性展开；BOMEX chemical brand的辨识度and延展性俱佳。
BOMEX chemical brand的Brand identity design规范覆盖网格、色彩字体；组合禁用规则齐备，参照BOMEX chemical brand示例执行不走样。
BOMEX chemical brand的rollout场景贴合chemicals实际，覆盖门头、大屏and公文；BOMEX chemical brand自图纸到实物全程交底，BOMEX chemical brand验收合格。
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Project valueProject Value
With the project complete, BOMEX chemical brand owns a visual asset base covering Brand identity design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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Related projectsRelated Projects
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