在新的市场竞争形势下，各industries转型融合，Yipin Qilin意识到brand building的重要性，为能进一步提升Brand value，希望通过改变视觉形象给消费群体高端时尚、充满文化底蕴的experience。
CASE STUDY · CanBrand
Yipin Qilin
Yipin Qilin · Brand identity design
01
Project overviewProject Overview
In 2014, Yipin Qilin commissioned CanBrand to deliver Brand identity design. The visual direction was set by lead designer Shi Haibin after studying the context of premium spirits; the engagement delivered the full file set and implementation hand-over Yipin Qilin needed, giving the brand a consistent identity with room to extend.
02
Project showcaseProject Showcase
客户 Yipin Qilinpremium spirits会所
|
Period: 2014年 Client industry: premium spirits/娱乐/会所 |
Scope of work: Brand identity design Design team: CanBrand design team |
Yipin Qilinpremium spirits会所是Jinan一家具有多年酒品活动承接经验的高档会所，在Jinanpremium spirits市场上有着巨大的影响力, with为高尖端人士提供优质的Services作为宗旨，一直受到社会各界好评。
需求 DEMAND
在新的市场竞争形势下，各industries转型融合，Yipin Qilin意识到brand building的重要性，为能进一步提升Brand value，希望通过改变视觉形象给消费群体高端时尚、充满文化底蕴的experience。
方法 APPROACH
在新的市场竞争形势下，各industries转型融合，Yipin Qilin意识到brand building的重要性，为能进一步提升Brand value，希望通过改变视觉形象给消费群体高端时尚、充满文化底蕴的experience。
Work ACHIEVEMENTS
在新的视觉形象的助力下，Yipin Qilin不但进一步拓宽乐原有的premium spirits市场，同时进军礼品市场，并取得可观的成绩，在Jinan场上进一步提升了知名度and影响力。
03
Design approachDesign Approach
Yipin Qilin的图形色彩字体，围绕premium spirits属性展开；Yipin Qilin的辨识度and延展性俱佳。
Yipin Qilin的Brand identity design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Yipin Qilin示例执行不走样。
Yipin Qilin的rollout场景贴合premium spirits实际，覆盖门头、大屏and公文；Yipin Qilin自图纸到实物全程交底，Yipin Qilin验收合格。
04
Project valueProject Value
With the project complete, Yipin Qilin owns a visual asset base covering Brand identity design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
05
Related projectsRelated Projects
START A PROJECT
If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
项目咨询｜获取proposalsInquiry｜Get Proposal
