为了更好地帮助Xinnuo Lubricants油打开市场，CanBrand design team深入了解国内润滑油市场，根据Xinnuo Lubricants油的市场定位制定了一系列视觉识别proposals，为其规划了视觉宣传方向and传播策略。
CASE STUDY · CanBrand
Xinnuo Lubricants
Xinnuo Lubricants · brand image planning and design
01
Project overviewProject Overview
In 2011, Xinnuo Lubricants commissioned CanBrand to deliver brand image planning and design. The visual direction was set by lead designer Shi Haibin after studying the context of industrial; the engagement delivered the full file set and implementation hand-over Xinnuo Lubricants needed, giving the brand a consistent identity with room to extend.
02
Project showcaseProject Showcase
客户 ShandongXinnuo Lubricants油有限Company
|
Period: 2011年 Client industry: industrial/manufacturing/润滑油 |
Scope of work: brand image planning and design Design team: CanBrand design team |
ShandongXinnuo Lubricants油有限Company坐落于ShandongJinan黄河经济开发区，Company占地345亩，总投资10亿元人民币，为Shandong2007年重点扶持项目，是目前国内投资规模最大的professionalism润滑油生产基地之一。最为省内集科研、生产、销售、售后Services于一体的高科技型先进企业，旗下产品广泛应用于automotive、construction machinery、船舶、industrial设备、军工等领域。
需求 DEMAND
品牌刚刚起步，并没有完整的image designand品牌意识。根据市场定位Xinnuo Lubricants油急需拓展高档消费渠道，and国外产品竞争本土市场。需要充分利用品牌的价值提升产品知名度和市场占有率。
方法 APPROACH
为了更好地帮助Xinnuo Lubricants油打开市场，CanBrand design team深入了解国内润滑油市场，根据Xinnuo Lubricants油的市场定位制定了一系列视觉识别proposals，为其规划了视觉宣传方向and传播策略。为了能够将Xinnuo Lubricants油的品牌形象提升至国际水平，CanBrand对Xinnuo Lubricants油的竞争对手进行了一系列分析，将设计重心放到质量、鲜明、科技感的呈现上，使Xinnuo Lubricants油的视觉标识不输于各种国际品牌。
Work ACHIEVEMENTS
Xinnuo Lubricants油经过visual identity system提升之后的到市场一致好评，得到市场资源and发展空间的Xinnuo Lubricants油继续发挥其本土企业优势，探索出基础油分子分解重组再造技术，成为国内首创。
03
Design approachDesign Approach
Xinnuo Lubricants的图形色彩字体，围绕industrial属性展开；Xinnuo Lubricants的辨识度and延展性俱佳。
Xinnuo Lubricants的brand image planning and design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Xinnuo Lubricants示例执行不走样。
Xinnuo Lubricants的rollout场景贴合industrial实际，覆盖门头、大屏and公文；Xinnuo Lubricants自图纸到实物全程交底，Xinnuo Lubricants验收合格。
04
Project valueProject Value
With the project complete, Xinnuo Lubricants owns a visual asset base covering brand image planning and design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
05
Related projectsRelated Projects
START A PROJECT
If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
项目咨询｜获取proposalsInquiry｜Get Proposal
