通过对古图斯部门领导的交流，详细了解了古图斯的企业思想，并对beauty and hair相关industries做了相关调研，CanBrand决定采用剪刀元素为造型基础，文字和图形交相呼应，用现代简约的设计手法，突出古图。
CASE STUDY · CanBrand
Gutus International styling chain brand identity design
Gutus International Styling · total brand planning
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Project overviewProject Overview
In August 2011, Gutus International Styling commissioned CanBrand to deliver total brand planning. The visual direction was set by lead designer Shi Haibin after studying the context of beauty and hair; the engagement delivered the full file set and implementation hand-over Gutus International Styling needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 古图斯造型机构total image design
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Period: 2011年八月 Client industry: beauty and hair |
Scope of work: total brand planning / Logo design Design team: CanBrand design1部 |
古图斯造型机构是Jinan著名造型专家吴铭先生的连锁机构。古图斯造型总店位于泉城广场商圈内，地理位置极佳。店内装潢时尚典雅，拥有资深的技术Team。古图斯造型成立于2006年6月,是Jinan台《做客》、《娱人manufacturing》合作单位，拥有拥有知名的资深技术Team。业内影响力极高，倾力打造时尚造型，尊贵私人专属时尚顾问。
需求 DEMAND
用现代简约的设计手法，结合industries元素，做出时尚，有industries特征的logo标识。
方法 APPROACH
通过对古图斯部门领导的交流，详细了解了古图斯的企业思想，并对beauty and hair相关industries做了相关调研，CanBrand决定采用剪刀元素为造型基础，文字和图形交相呼应，用现代简约的设计手法，突出古图斯的industries特征，使得logo整体现代、时尚、辨识度高。
Work ACHIEVEMENTS
在CanBrand的帮助下，古图斯在泉城广场商圈内得到了一致好评, with剪刀为造型基础的logo design让顾客更容易记住，突出了古图斯的industries属性，更利于古图斯的推广and宣传。
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Design approachDesign Approach
Gutus International Styling的图形色彩字体，围绕beauty and hair属性展开；Gutus International Styling的辨识度and延展性俱佳。
Gutus International Styling的total brand planning规范覆盖网格、色彩字体；组合禁用规则齐备，参照Gutus International Styling示例执行不走样。
Gutus International Styling的rollout场景贴合beauty and hair实际，覆盖门头、大屏and公文；Gutus International Styling自图纸到实物全程交底，Gutus International Styling验收合格。
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Project valueProject Value
With the project complete, Gutus International Styling owns a visual asset base covering total brand planning. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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Related projectsRelated Projects
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