围绕logo refinement/Brochure design/Commercial photography目标，先diagnosis劲通管业在manufacturing/industrial领域的表达现状and竞品差异，再确定劲通管业的视觉策略方向。
CASE STUDY · CanBrand
Jintong Pipe brand identity
Jintong Pipe brand identity · logo refinement
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Project overviewProject Overview
In August 2008, Jintong Pipe brand identity commissioned CanBrand to deliver logo refinement. The visual direction was set by lead designer Shi Haibin after studying the context of manufacturing; the engagement delivered the full file set and implementation hand-over Jintong Pipe brand identity needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 Jinan华菱劲通钢管有限Company
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Period: 2008年八月 Client industry: manufacturing/industrial |
Scope of work: logo refinement/Brochure design/Commercial photography Design team: CanBrand design team |
Shandong寰宇线缆有限Company始创于20世纪80年代，前身是Jinan运通机电设备有限Company，是professionalism生产电线电缆、电缆材料以及线缆衍生产品的国内知名电气Corporate groups，旗下的寰宇之星系列产品品牌荣膺China十大最具影响力装饰材料品牌。现在拥有职工近千人，年生产总值超过4亿元。
需求 DEMAND
Shandong寰宇线缆有限Company始创于20世纪80年代，前身是Jinan运通机电设备有限Company，是professionalism生产电线电缆、电缆材料以及线缆衍生产品的国内知名电气Corporate groups，旗下的寰宇之星系列产品品牌荣膺China十大最具影响力装饰材料品牌。现在拥有职工近千人，年生产总值超过4亿元。
方法 APPROACH
为了帮助寰宇线缆重新梳理企业文化and视觉形象，CanBrand design team深入厂区进行调研，and管理层进行了多次交流了解企业发展愿景和思路，帮助寰宇线缆理清其企业核心视觉形象，赋予视觉形象国际化的发展高度。在一系列的沟通and修改之后，全新的标志投入市场，附加科技感十足的brochure为环宇线缆赢得一部分市场份额and合作项目。
Work ACHIEVEMENTS
如今寰宇线缆的产品已经广泛应用于机动车线束、家电线束、工矿设备配线、architecture工程配线等各行各业，得到国内为知名企业的广泛认同，成为众多industrial厂家的优秀供应商和指定品牌。下一步寰宇线缆将以“科技化、生态化、国际化”为发展思路，不断增强企业的持续发展能力，打造百年品牌。
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Design approachDesign Approach
Jintong Pipe brand identity的图形色彩字体，围绕manufacturing属性展开；Jintong Pipe brand identity的辨识度and延展性俱佳。
Jintong Pipe brand identity的logo refinement规范覆盖网格、色彩字体；组合禁用规则齐备，参照Jintong Pipe brand identity示例执行不走样。
Jintong Pipe brand identity的rollout场景贴合manufacturing实际，覆盖门头、大屏and公文；Jintong Pipe brand identity自图纸到实物全程交底，Jintong Pipe brand identity验收合格。
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Project valueProject Value
With the project complete, Jintong Pipe brand identity owns a visual asset base covering logo refinement. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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Related projectsRelated Projects
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