CanBrand根据巨龙media的消费市场定位and巨龙的视觉联想，利用思维导图的形式总结出“红色”、“线条”、“庄重”等具体元素，从而获得完整的视觉图形，实现品牌形象具体标识。
CASE STUDY · CanBrand
Julong Media brand VI design
Julong Media brand · VI design
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Project overviewProject Overview
In 2008, Julong Media brand commissioned CanBrand to deliver VI design. The visual direction was set by lead designer Shi Haibin after studying the context of media; the engagement delivered the full file set and implementation hand-over Julong Media brand needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 巨龙media
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Period: 2008年 Client industry: media/广告 |
Scope of work: VI design Design team: CanBrand design team |
巨龙media前身盛世广告，因为业务需要进行品牌升级，重新打开市场局面，突破发展瓶颈。
需求 DEMAND
重新针对市场消费群体进行image design，丰富品牌联想，从而使新形象替代旧形象达到品牌升级目的。
方法 APPROACH
CanBrand根据巨龙media的消费市场定位and巨龙的视觉联想，利用思维导图的形式总结出“红色”、“线条”、“庄重”等具体元素，从而获得完整的视觉图形，实现品牌形象具体标识。
Work ACHIEVEMENTS
巨龙media的品牌VI识别系统充分体现了CanBrand design team在提取品牌关键点，归纳整合形象元素上的功力，成为干将设计的经典Cases之一。
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Design approachDesign Approach
Julong Media brand VI design的图形色彩字体，围绕media属性展开；Julong Media brand VI design的辨识度and延展性俱佳。
Julong Media brand VI design的VI design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Julong Media brand VI design示例执行不走样。
Julong Media brand VI design的rollout场景贴合media实际，覆盖门头、大屏and公文；Julong Media brand VI design自图纸到实物全程交底，Julong Media brand VI design验收合格。
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Project valueProject Value
With the project complete, Julong Media brand owns a visual asset base covering VI design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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Related projectsRelated Projects
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If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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