台商独资NATURALHOUSE英文品牌标识,巧妙将NATURAL单词中的U和R的竖相借,同时把R演变为一片绿叶,以小借大的体现了自然天然的概念，具有很好的识别性和传播性。
CASE STUDY · CanBrand
Chando
Chando · corporate brand identity design
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Project overviewProject Overview
In October 2007, Chando commissioned CanBrand to deliver corporate brand identity design. The visual direction was set by lead designer Shi Haibin after studying the context of food; the engagement delivered the full file set and implementation hand-over Chando needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 台商独资NaturalHouseChando
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Period: 2007年十月 Client industry: food |
Scope of work: corporate brand identity design Design team: CanBrand design team |
NaturalHouseChando是台商独资的一家food生产企业，主要生产什锦豆等food。
需求 DEMAND
NaturalHouseChando希望能够扩大Company的市场份额和影响力，提高Company形象展现实力，迎合国际化趋势，更好的符合客户需求。
方法 APPROACH
台商独资"NATURAL HOUSE"英文品牌标识,巧妙将"NATURAL"单词中的"U"和"R"的竖相借,同时把"R"演变为一片绿叶,以小借大的体现了自然天然的概念，具有很好的识别性和传播性。
Work ACHIEVEMENTS
NaturalHouseChandoBrand design得到了代理商和消费者的认可，充分肯定了此次品牌升级，并为NaturalHouseChando带来了前所未有的效益。
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Design approachDesign Approach
Chando的图形色彩字体，围绕food属性展开；Chando的辨识度and延展性俱佳。
Chando的corporate brand identity design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Chando示例执行不走样。
Chando的rollout场景贴合food实际，覆盖货架、礼盒and标签印刷；Chando自图纸到实物全程交底，Chando验收合格。
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Project valueProject Value
With the project complete, Chando owns a visual asset base covering corporate brand identity design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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Related projectsRelated Projects
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If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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