CanBrand design team为了帮助翼星文化走出困境，赢得更广阔的市场空间，CanBrand深入了解文化media市场现况，为翼星文化规划出一套完整的市场竞争策略。
CASE STUDY · CanBrand
Yixing Culture Media
Yixing Culture Media · corporate brand identity design
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Project overviewProject Overview
In November 2009, Yixing Culture Media commissioned CanBrand to deliver corporate brand identity design. The visual direction was set by lead designer Shi Haibin after studying the context of media; the engagement delivered the full file set and implementation hand-over Yixing Culture Media needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 Jinan翼星文化传播有限Company
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Period: 2009年十一月 Client industry: media/网络 |
Scope of work: corporate brand identity design Design team: CanBrand design team |
Jinan翼星文化传播有限Company作为新成立的广告mediaCompany，拥有新鲜的企业活力and发展前景，能够将新的创意and思维融合到项目当中，为客户带来超乎价值的Services质量。
需求 DEMAND
Jinan翼星文化传播有限Company近年不断更新硬件设施，改善Services，提升软实力，希望能够快速的建立起一套完整的视觉体系为广大市民提供更加好的Services，从而迅速推进市场and国际市场接轨。
方法 APPROACH
CanBrand design team为了帮助翼星文化走出困境，赢得更广阔的市场空间，CanBrand深入了解文化media市场现况，为翼星文化规划出一套完整的市场竞争策略。同时根据翼星文化的企业诉求，结合当代国际化设计趋势，共同构成翼星文化的视觉标识体系。
Work ACHIEVEMENTS
新的视觉形象为翼星文化赢得了广泛的市场好评，将品牌理念通过Servicesand形象全方位的让客户所了解，在活跃的文化市场上不断凸显自身价值，使之成为Shandong内最值得信赖的合作伙伴之一。
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Design approachDesign Approach
Yixing Culture Media的图形色彩字体，围绕media属性展开；Yixing Culture Media的辨识度and延展性俱佳。
Yixing Culture Media的corporate brand identity design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Yixing Culture Media示例执行不走样。
Yixing Culture Media的rollout场景贴合media实际，覆盖门头、大屏and公文；Yixing Culture Media自图纸到实物全程交底，Yixing Culture Media验收合格。
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Project valueProject Value
With the project complete, Yixing Culture Media owns a visual asset base covering corporate brand identity design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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Related projectsRelated Projects
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If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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