CanBrand把传统的点墨意蕴and现代色彩相融合, with圆形的整体构造解释了CanBrand的设计作品植根的传统文化同时外在是现代的形象元素，探索当代设计and传统美学的同步。
CASE STUDY · CanBrand
Art and Design
Art and Design · total image design
01
Project overviewProject Overview
In 2008, Art and Design commissioned CanBrand to deliver total image design. The visual direction was set by lead designer Shi Haibin after studying the context of competition; the engagement delivered the full file set and implementation hand-over Art and Design needed, giving the brand a consistent identity with room to extend.
02
Project showcaseProject Showcase
客户 Art and Design
|
Period: 2008年 Client industry: competition |
Scope of work: total image design Design team: CanBrand design team |
“Art and Design”是CanBrand design team根据competition要求进行的创作，体现了CanBrand17年在实战中不断摸索而出的设计理念。
需求 DEMAND
展现文化的碰撞，挖掘设计的内涵and设计思考者的所追求的世界。
方法 APPROACH
CanBrand把传统的点墨意蕴and现代色彩相融合, with圆形的整体构造解释了CanBrand的设计作品植根的传统文化同时外在是现代的形象元素，探索当代设计and传统美学的同步。
Work ACHIEVEMENTS
CanBrand凭借自身独有的优势赢得了众多评委的认可，并在同industries的竞争中展现出更高的文化底蕴and贯通古今的设计思路。
03
Design approachDesign Approach
Art and Design的图形色彩字体，围绕competition属性展开；Art and Design的辨识度and延展性俱佳。
Art and Design的total image design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Art and Design示例执行不走样。
Art and Design的rollout场景贴合competition实际，覆盖门头、大屏and公文；Art and Design自图纸到实物全程交底，Art and Design验收合格。
04
Project valueProject Value
With the project complete, Art and Design owns a visual asset base covering total image design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
05
Related projectsRelated Projects
START A PROJECT
If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
项目咨询｜获取proposalsInquiry｜Get Proposal
