根据CanBrand design teamandLongzi Zhengyi的创始人共同规划的发展方向，Longzi Zhengyi的visual identity system要走国际化、简单化、具有冲击力的形式，从而调动消费群体的兴趣and注意力。
CASE STUDY · CanBrand
Longzi Zhengyi
· Product packaging design
01
Project overviewProject Overview
In 2008, commissioned CanBrand to deliver Product packaging design. The visual direction was set by lead designer Shi Haibin after studying the context of health care; the engagement delivered the full file set and implementation hand-over needed, giving the brand a consistent identity with room to extend.
02
Project showcaseProject Showcase
客户 Longzi Zhengyi会所
|
Period: 2008年 Client industry: health care/美容/娱乐 |
Scope of work: Product packaging design/品牌整体VI design Design team: CanBrand design team |
Longzi Zhengyi会所是Jinan一家老牌高档娱乐会所，坐落在Jinan泉城路贵和皇冠假日酒店内，几经沉浮而从未消失，因而被Jinan高端市场and中高端阶层所普遍认可。
需求 DEMAND
面临政策更改和市场需求，Longzi Zhengyi越来越难以符合消费群体的审美水平，同时各种主题娱乐会所蜂拥而起，不断冲击着原有市场。
方法 APPROACH
根据CanBrand design teamandLongzi Zhengyi的创始人共同规划的发展方向，Longzi Zhengyi的visual identity system要走国际化、简单化、具有冲击力的形式，从而调动消费群体的兴趣and注意力。CanBrand design team为Longzi Zhengyi选取了“龙”型、圆形和放射性线条共同组成，利用传统元素营造高端、神秘的品牌特色。
Work ACHIEVEMENTS
之后的Longzi Zhengyi会所又走过了八年的时光，见证了泉城路一点点的兴盛，并深深立足其中，不断影响着所在industries内的Services流行趋势。
03
Design approachDesign Approach
Longzi Zhengyi的图形色彩字体，围绕health care属性展开；Longzi Zhengyi的辨识度and延展性俱佳。
Longzi Zhengyi的Product packaging design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Longzi Zhengyi示例执行不走样。
Longzi Zhengyi的rollout场景贴合health care实际，覆盖门头、大屏and公文；Longzi Zhengyi自图纸到实物全程交底，Longzi Zhengyi验收合格。
04
Project valueProject Value
With the project complete, owns a visual asset base covering Product packaging design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
05
Related projectsRelated Projects
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