为了帮助Yixin Pharmacy实现打开市场的发展目标，CanBrand design team对Jinan现有的平民药房进行了地毯式调研，从中发现市场空白andand设计漏洞，结合Yixin Pharmacy对市场的定位and自身理念的阐释为其设计。
CASE STUDY · CanBrand
Yixin Pharmacy
Yixin Pharmacy · Brand identity design
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Project overviewProject Overview
In 2011, Yixin Pharmacy commissioned CanBrand to deliver Brand identity design. The visual direction was set by lead designer Shi Haibin after studying the context of medical; the engagement delivered the full file set and implementation hand-over Yixin Pharmacy needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 Yixin Pharmacy
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Period: 2011年 Client industry: medical/卫生Services |
Scope of work: Brand identity design/店面装饰设计 Design team: CanBrand design team |
Yixin Pharmacy是Jinanfood药品监督管理局批准成立的一家professionalism从事药品零售的大药房，内设Jinan卫生局批准成立的中医诊所，有国内名中医坐堂诊治，并取得Shandong医保和Jinan医保定点医药机构credentials。
需求 DEMAND
为了能够率先打开常备药市场，尽快得到消费群体的注意and接受，展现自身的竞争优势的同时区别于其他药房。
方法 APPROACH
为了帮助Yixin Pharmacy实现打开市场的发展目标，CanBrand design team对Jinan现有的平民药房进行了地毯式调研，从中发现市场空白andand设计漏洞，结合Yixin Pharmacy对市场的定位and自身理念的阐释为其设计了新的品牌形象and店面装饰。
Work ACHIEVEMENTS
Yixin Pharmacy在Jinan成功进入市场之后得到消费者的一致好评，在不断巩固现有消费群体的同时在章丘、济阳等Jinan周边地区增设分店，进一步增加了市场影响力，在Jinan地区打造成口碑极佳的品牌常备药零售品牌。
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Design approachDesign Approach
Yixin Pharmacy的图形色彩字体，围绕medical属性展开；Yixin Pharmacy的辨识度and延展性俱佳。
Yixin Pharmacy的Brand identity design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Yixin Pharmacy示例执行不走样。
Yixin Pharmacy的rollout场景贴合medical实际，覆盖门头、大屏and公文；Yixin Pharmacy自图纸到实物全程交底，Yixin Pharmacy验收合格。
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Project valueProject Value
With the project complete, Yixin Pharmacy owns a visual asset base covering Brand identity design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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