CanBrand结合以往经验，对悦木观檀的市场进行充分的调研，寻找市场and品牌的突破点，然后结合Company内涵和企业Ethos，创造性的设计出悦目观檀的品牌。
CASE STUDY · CanBrand
Yuemuguantan woodcraft brand
Yuemuguantan woodcraft brand · total brand identity design
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Project overviewProject Overview
In August 2015, Yuemuguantan woodcraft brand commissioned CanBrand to deliver total brand identity design. The visual direction was set by lead designer Shi Haibin after studying the context of culture and entertainment planning; the engagement delivered the full file set and implementation hand-over Yuemuguantan woodcraft brand needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 Shandong悦木观檀文化传播Company
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Period: 2015年八月 Client industry: culture and entertainment planning |
Scope of work: total brand identity design/店面设计 Design team: CanBrand design team |
Shandong悦木观檀文化发展有限Company主营文化艺术交流活动组织策划；批发、零售；工艺木雕，家具；会议及展览Services；education咨询；Corporate image策划；礼仪庆典活动策划；工艺品设计、销售。
需求 DEMAND
悦木观檀希望能够扩大Company的市场影响力和标识性，提高自身形象展现Company实力，迎合国际化设计趋势，更好的符合客户需求，悦木观檀要在brand packaging上付出很大的努力。
方法 APPROACH
CanBrand结合以往经验，对悦木观檀的市场进行充分的调研，寻找市场and品牌的突破点，然后结合Company内涵和企业Ethos，创造性的设计出悦目观檀的品牌。
Work ACHIEVEMENTS
悦木观檀Brand design得到了广大消费者的认可，充分肯定了本Company对品牌的设计and定位的远见卓识，并为Shandong悦木观檀文化发展有限Company带来了前所未有的效益。
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Design approachDesign Approach
Yuemuguantan woodcraft brand的图形色彩字体，围绕culture and entertainment planning属性展开；Yuemuguantan woodcraft brand的辨识度and延展性俱佳。
Yuemuguantan woodcraft brand的total brand identity design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Yuemuguantan woodcraft brand示例执行不走样。
Yuemuguantan woodcraft brand的rollout场景贴合culture and entertainment planning实际，覆盖门头、大屏and公文；Yuemuguantan woodcraft brand自图纸到实物全程交底，Yuemuguantan woodcraft brand验收合格。
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Project valueProject Value
With the project complete, Yuemuguantan woodcraft brand owns a visual asset base covering total brand identity design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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Related projectsRelated Projects
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If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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