CASE STUDY · CanBrand

Venson air technology brand

Venson air technology brand · Logo design

  • Client / CLIENTVenson air technology brand
  • Industry / INDUSTRYtechnology and electronics
  • Service / SERVICELogo design
  • Date / DATEMay 2006
01

Project overviewProject Overview

In May 2006, Venson air technology brand commissioned CanBrand to deliver Logo design. The visual direction was set by lead designer Shi Haibin after studying the context of technology and electronics; the engagement delivered the full file set and implementation hand-over Venson air technology brand needed, giving the brand a consistent identity with room to extend.

02

Project showcaseProject Showcase

客户 闻森室内空气技术有限Company


Period: 2006年五月

Client industry: technology and electronics   

Scope of work: Logo design

Design team: CanBrand design team

闻森室内空气技术有限Company全面致力于改善室内空气品质。商用、居舍用中央新风系统;机械式中央通风系统;变风量中央空调系统(VAV)等产品在全国市场久享盛誉。闻森以最为完善的manufacturing工艺和严格的质量控制体系,始终成为industries的领导者。 Venson中央新风系统主要用于室内空气的置换。置于各房间的排风口,负责将室内污浊的空气排出室外,同时设在房间外墙上的进风器,通过室内负压将室外新鲜空气引入,进风器及排风管上设置自平衡系统,保证各房间气流合理分配。

 

需求 DEMAND


闻森室内空气技术有限Company在国内市场永享盛誉,所设计的logo应符合industries属性,有利于闻森室内空气技术有限Company在市场上的宣传和推广,为闻森室内空气技术有限Company迈出国门,and国际接轨奠定基础。

 
 

方法 APPROACH 


以闻森的英文简称为基础元素,通过将英文Venson中的o变形,oand太阳、水波、太极、等元素结合,从而设计出符合industries的logo。所设计出来的logo以视觉语言体现出闻森室内空气技术有限Company的国际化,将品牌具有国际视野的优势表现出来。


Work
 ACHIEVEMENTS  


Gang'ai Coffee在闽江路的开设短时间内就成为industries焦点,在试营业期间就受到多部影视剧导演的青睐,被选为拍摄取景地。刘恺威、古力娜扎、娄艺潇、白冰等众明星的喜爱。并且经营效益持续涨高,在日照等地开设了分店,一并继承了闽江路店的风格,在当地同样受到好评无数。
 

 

03

Design approachDesign Approach

闻森Venson空气技术设计策略Strategy

以闻森的英文简称为基础元素,通过将英文Venson中的o变形,oand太阳、水波、太极、等元素结合,从而设计出符合industries的logo。

设计释义Interpretation

闻森Venson空气技术的图形色彩字体,围绕technology and electronics属性展开;闻森Venson空气技术的辨识度and延展性俱佳。

视觉规范Guidelines

闻森Venson空气技术的Logo design规范覆盖网格、色彩字体;组合禁用规则齐备,参照闻森Venson空气技术示例执行不走样。

application extensionsApplication

闻森Venson空气技术的rollout场景贴合technology and electronics实际,覆盖展会、brochureand数字界面;闻森Venson空气技术自图纸到实物全程交底,闻森Venson空气技术验收合格。

04

Project valueProject Value

With the project complete, Venson air technology brand owns a visual asset base covering Logo design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.

START A PROJECT

If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.

If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.

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