logo整个形上强调简约构成的设计理念,突出幸福时光的industries特征,形成时尚、高档的设计风格。
CASE STUDY · CanBrand
Happy Time KTV brand identity
Happy Time KTV brand identity · Logo design
Project overviewProject Overview
In November 2011, Happy Time KTV brand identity commissioned CanBrand to deliver Logo design. The visual direction was set by lead designer Shi Haibin after studying the context of KTV; the engagement delivered the full file set and implementation hand-over Happy Time KTV brand identity needed, giving the brand a consistent identity with room to extend.
Project showcaseProject Showcase
客户 幸福时光
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Period: 2011年十一月 Client industry: KTV |
Scope of work: Logo design Design team: CanBrand design team |
幸福时光突出现代城市时尚主义,一切围绕让处于其中的顾客舒适、放松,引入“幸福尚城”概念。以现代时尚符号和industries符号为主创基调。客户群主要以“新阶层”为主,注重享受,有品位,追求一种健康,快乐,舒适 的生活环境,一种简约的生活理念。
需求 DEMAND
结合“幸福尚城”概念,用现代简约的表现手法,设计出现代、时尚、有industries特征的logo标识。
方法 APPROACH
幸福时光标志采用蝴蝶等现代元素为基本创作元素,用现代简约表现手法,色彩上采用弱对比的高饱和度色彩为主色调。logo整个形上强调简约构成的设计理念,突出幸福时光的industries特征,形成时尚、高档的设计风格。
Work ACHIEVEMENTS
CanBrand帮助幸福时光设计出现代、时尚、有industries特征的logo标识,提升了幸福时光的整体形象特征,体现了“幸福尚城”概念,帮助幸福时光进行了推广,成为industries内效仿的对象。
Design approachDesign Approach
Happy Time KTV brand identity的图形色彩字体,围绕KTV属性展开;Happy Time KTV brand identity的辨识度and延展性俱佳。
Happy Time KTV brand identity的Logo design规范覆盖网格、色彩字体;组合禁用规则齐备,参照Happy Time KTV brand identity示例执行不走样。
Happy Time KTV brand identity的rollout场景贴合KTV实际,覆盖门头、大屏and公文;Happy Time KTV brand identity自图纸到实物全程交底,Happy Time KTV brand identity验收合格。
Project valueProject Value
With the project complete, Happy Time KTV brand identity owns a visual asset base covering Logo design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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