CASE STUDY · CanBrand

Happy Time KTV brand identity

Happy Time KTV brand identity · Logo design

  • Client / CLIENTHappy Time KTV brand identity
  • Industry / INDUSTRYKTV
  • Service / SERVICELogo design
  • Date / DATENovember 2011
01

Project overviewProject Overview

In November 2011, Happy Time KTV brand identity commissioned CanBrand to deliver Logo design. The visual direction was set by lead designer Shi Haibin after studying the context of KTV; the engagement delivered the full file set and implementation hand-over Happy Time KTV brand identity needed, giving the brand a consistent identity with room to extend.

02

Project showcaseProject Showcase

客户 幸福时光

Period: 2011年十一月

Client industry: KTV

Scope of work: Logo design

Design team: CanBrand design team

幸福时光突出现代城市时尚主义,一切围绕让处于其中的顾客舒适、放松,引入“幸福尚城”概念。以现代时尚符号和industries符号为主创基调。客户群主要以“新阶层”为主,注重享受,有品位,追求一种健康,快乐,舒适 的生活环境,一种简约的生活理念。

 

需求 DEMAND


结合“幸福尚城”概念,用现代简约的表现手法,设计出现代、时尚、有industries特征的logo标识。

 

方法 APPROACH 


幸福时光标志采用蝴蝶等现代元素为基本创作元素,用现代简约表现手法,色彩上采用弱对比的高饱和度色彩为主色调。logo整个形上强调简约构成的设计理念,突出幸福时光的industries特征,形成时尚、高档的设计风格。

 

Work ACHIEVEMENTS  


CanBrand帮助幸福时光设计出现代、时尚、有industries特征的logo标识,提升了幸福时光的整体形象特征,体现了“幸福尚城”概念,帮助幸福时光进行了推广,成为industries内效仿的对象。

 

03

Design approachDesign Approach

Happy Time KTV brand identity设计策略Strategy

logo整个形上强调简约构成的设计理念,突出幸福时光的industries特征,形成时尚、高档的设计风格。

设计释义Interpretation

Happy Time KTV brand identity的图形色彩字体,围绕KTV属性展开;Happy Time KTV brand identity的辨识度and延展性俱佳。

视觉规范Guidelines

Happy Time KTV brand identity的Logo design规范覆盖网格、色彩字体;组合禁用规则齐备,参照Happy Time KTV brand identity示例执行不走样。

application extensionsApplication

Happy Time KTV brand identity的rollout场景贴合KTV实际,覆盖门头、大屏and公文;Happy Time KTV brand identity自图纸到实物全程交底,Happy Time KTV brand identity验收合格。

04

Project valueProject Value

With the project complete, Happy Time KTV brand identity owns a visual asset base covering Logo design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.

START A PROJECT

If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.

If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.

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