CanBrand design team视楚海文化为重要的合作伙伴，为了帮助楚海文化走出困境，赢得更广阔的市场空间，CanBrand深入了解文化media市场现况，为楚海文化规划出一套完整的市场竞争策略。
CASE STUDY · CanBrand
Chuhai Culture logo design
Chuhai Culture · brand visual identity design
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Project overviewProject Overview
In 2016, Chuhai Culture commissioned CanBrand to deliver brand visual identity design. The visual direction was set by lead designer Shi Haibin after studying the context of media; the engagement delivered the full file set and implementation hand-over Chuhai Culture needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 北京楚海文化传播有限Company
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Period: 2016年 Client industry: media/网络 |
Scope of work: brand visual identity design Design team: CanBrand design team |
楚海文化作为新成立的广告mediaCompany，拥有新鲜的企业活力and发展前景，能够将新的创意and思维融合到项目当中，为客户带来超乎价值的Services质量。
需求 DEMAND
同时楚海文化在成立之初缺乏品牌意识，没有完善的visual identity system，虽然Services质量上乘，但很难在市场上留下具体的视觉形象，影响了楚海文化未来的发展。
方法 APPROACH
CanBrand design team视楚海文化为重要的合作伙伴，为了帮助楚海文化走出困境，赢得更广阔的市场空间，CanBrand深入了解文化media市场现况，为楚海文化规划出一套完整的市场竞争策略。同时根据楚海文化的企业诉求，提取“楚楚动人”、“海纳百川”的美好寓意，结合现代感十足的字母元素，共同构成楚海文化的视觉标识。为了凸显中西结合and吉祥寓意，祥云的图样加入到字母当中，实现形象的和谐。
Work ACHIEVEMENTS
新的视觉形象为楚海文化赢得了广泛的市场好评，将品牌理念通过Servicesand形象全方位的让客户所了解，在活跃的文化市场上不断凸显自身价值。同时，此项目品牌形象被收入在 《China设计annual》第十卷（2014-2015版）品牌类。
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Design approachDesign Approach
Chuhai Culture logo design的图形色彩字体，围绕media属性展开；Chuhai Culture logo design的辨识度and延展性俱佳。
Chuhai Culture logo design的brand visual identity design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Chuhai Culture logo design示例执行不走样。
Chuhai Culture logo design的rollout场景贴合media实际，覆盖门头、大屏and公文；Chuhai Culture logo design自图纸到实物全程交底，Chuhai Culture logo design验收合格。
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Project valueProject Value
With the project complete, Chuhai Culture owns a visual asset base covering brand visual identity design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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Related projectsRelated Projects
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