三心相连体现衬衣and人们心贴心，同时也可看做是三钻相叠，道生一一生二二生三三生万物，下方交叉反衬出剪刀的形象，体现制作的精准严谨，整体造型结构新颖独特，值得考究。
CASE STUDY · CanBrand
Taishan Shirt Friends Club brand identity
Taishan Shirt Friends Club brand identity · total brand image
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Project overviewProject Overview
In July 2016, Taishan Shirt Friends Club brand identity commissioned CanBrand to deliver total brand image. The visual direction was set by lead designer Shi Haibin after studying the context of apparel; the engagement delivered the full file set and implementation hand-over Taishan Shirt Friends Club brand identity needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 泰山衬衣之友俱乐部
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Period: 2016年七月 Client industry: apparel |
Scope of work: total brand image / Logo design Design team: CanBrand design部 项目总监：Shi Haibin |
泰山衬衣之友俱乐部以欢迎一切喜欢衬衣，喜欢穿衬衣，喜欢研究衬衣的朋友为宗旨。泰山衬衣之友俱乐部将给您带来春天的温馨，夏天的凉爽，秋天的惬意，冬天的温暖。泰山衬衣之友俱乐部以衬衣为媒, with衣会友，共同探讨并享受着衬衣文化以及内涵，“泰山衬衣之友俱乐部”成立大会于9月24日上午在Inzone Jiayue Hotel和谐店隆重举行。
需求 DEMAND
CanBrand视觉策略CompanyTeam在Shi Haibin先生带领下and泰山衬衣之友俱乐部创始人焦其济先生及其Team多次深入沟通设计品牌标志及整体形象，希望能够快速的建立起一套完整并能马上应用的视觉体系，从而and国际市场接轨。
方法 APPROACH
标志总势以衬衣领为原型演变，紧密贴合衬衣的精髓；环环相连形成稳固的泰山之势山状，体现智者乐山，简洁大气，在表达出稳定感的同时,不失独特的律动感；三心相连体现衬衣and人们心贴心，同时也可看做是三钻相叠，道生一 · 一生二 · 二生三 · 三生万物，下方交叉反衬出剪刀的形象，体现制作的精准严谨，整体造型结构新颖独特，值得考究。
Work ACHIEVEMENTS
CanBrand视觉策略Company为泰山衬衣之友俱乐部设计的品牌标志及整体形象and国际接轨，制作精准严谨，整体造型结构新颖独特，值得考究。
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Design approachDesign Approach
泰山衬衣之友俱乐部品牌形的图形色彩字体，围绕apparel属性展开；泰山衬衣之友俱乐部品牌形的辨识度and延展性俱佳。
泰山衬衣之友俱乐部品牌形的total brand image规范覆盖网格、色彩字体；组合禁用规则齐备，参照泰山衬衣之友俱乐部品牌形示例执行不走样。
泰山衬衣之友俱乐部品牌形的rollout场景贴合apparel实际，覆盖门头、大屏and公文；泰山衬衣之友俱乐部品牌形自图纸到实物全程交底，泰山衬衣之友俱乐部品牌形验收合格。
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Project valueProject Value
With the project complete, Taishan Shirt Friends Club brand identity owns a visual asset base covering total brand image. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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