为了使Kaichuang Group能够摆脱现在形象andServices不符的境地，CanBrand design team开展以集团为核心，周边市场为目标的全方位调研，通过多渠道的整合and汇总，为Kaichuang Group归纳出“科技”、“融合”、“国际。
CASE STUDY · CanBrand
Kaichuang Group brand identity design
Kaichuang Group · Brand identity design
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Project overviewProject Overview
In 2009, Kaichuang Group commissioned CanBrand to deliver Brand identity design. The visual direction was set by lead designer Shi Haibin after studying the context of internet; the engagement delivered the full file set and implementation hand-over Kaichuang Group needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 Kaichuang Group
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Period: 2009年 Client industry: internet |
Scope of work: Brand identity design Design team: CanBrand design team |
Kaichuang Group是国内领先的Internet+技术和Services提供商，Chinainternet百强企业，Shandonginternet知名品牌。业务范围涵盖internet营销、云计算、大数据、internet金融、创业+等多项领域。拥有100多项自主知识产权和软件著作权产品，获得Chinainternet协会会员、Internet+融合创新应用奖、Shandong信息化十大突出贡献企业、Shandong十大最具成长力品牌、Shandong著名品牌等多项credentialsandAwards。
需求 DEMAND
Kaichuang Group凭借领先的技术和可靠的Services赢得大部分高端市场资源，在and市场接触的过程中，Kaichuang Group渐渐发现自身视觉形象and客户要求有所差距，需要提升自身形象来符合市场环境。
方法 APPROACH
为了使Kaichuang Group能够摆脱现在形象andServices不符的境地，CanBrand design team开展以集团为核心，周边市场为目标的全方位调研，通过多渠道的整合and汇总，为Kaichuang Group归纳出“科技”、“融合”、“国际”三个关键词，让视觉标识系统更具表现力，为Kaichuang Group赢得发展机会。
Work ACHIEVEMENTS
经过视觉设计改造，Kaichuang Group迎来了企业发展的春天，连续三年获得Shandonginternet大会主办权，每年都有来自Chinainternet信息中心、Chinaelectronics商务协会等有关部门专家等几万人参加峰会，得到了government的大力支持以及业界的广泛肯定，为推动Shandong乃至全国internetindustries的发展做出了重要贡献。
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Design approachDesign Approach
Kaichuang Group brand identity design的图形色彩字体，围绕internet属性展开；Kaichuang Group brand identity design的辨识度and延展性俱佳。
Kaichuang Group brand identity design的Brand identity design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Kaichuang Group brand identity design示例执行不走样。
Kaichuang Group brand identity design的rollout场景贴合internet实际，覆盖官网、社媒and演示物料；Kaichuang Group brand identity design自图纸到实物全程交底，Kaichuang Group brand identity design验收合格。
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Project valueProject Value
With the project complete, Kaichuang Group owns a visual asset base covering Brand identity design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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