整体logo以五角星为设计基础,通过毛笔的笔触展现出来,五条不同颜色的笔触相互交错,意味着不同作品、文化之间的相互碰撞and交流。
CASE STUDY · CanBrand
Qilu Star Design Art Award
Qilu Star Design Art Award · Logo design
Project overviewProject Overview
In May 2013, Qilu Star Design Art Award commissioned CanBrand to deliver Logo design. The visual direction was set by lead designer Shi Haibin after studying the context of dining and entertainment; the engagement delivered the full file set and implementation hand-over Qilu Star Design Art Award needed, giving the brand a consistent identity with room to extend.
Project showcaseProject Showcase
客户 Shandong包协设计委员会
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Period: 2013年五月 Client industry: dining and entertainment |
Scope of work: Logo design Design team: CanBrand design team |
『齐鲁之星』设计艺术大奖评选是由Shandong包协设计委员会主办的Shandong设计领域最具规模化and影响力的权威评选活动。自1982年首届Shandongpackaging装潢设计评选到第九届『齐鲁之星』设计大奖评选至今,走过了整整三十年的历程。她凝聚了Shandong广大设计师及艺术院校师生的创意设计精华,成为Shandong设计领域交流的平台,成为Shandong艺术设计industries更新传达展示创新先进设计理念的指导性赛事活动。
需求 DEMAND
Shandongpackaging协会邀请Shandong内知名设计Company及省内著名设计师设计了『齐鲁之星』设计艺术大奖徽标,经过省包协设计委评选。最终一致认定CanBrand designCompanyShi Haibin总经理设计之大赛徽标为最佳proposals。CanBrand design的Qilu Star Design Art Award评委奖牌以及表彰人物奖牌被协会采用,并且获得获2012『齐鲁之星』设计艺术大奖评委大奖。
方法 APPROACH
整体logo以五角星为设计基础,通过毛笔的笔触展现出来,五条不同颜色的笔触相互交错,意味着不同作品、文化之间的相互碰撞and交流。
Work ACHIEVEMENTS
通过为省内的高端professionalism赛事设计徽标得到省内设计专家的认可,更加进一步巩固了CanBrand在Shandong设计界的professionalism影响力,CanBrand designCompany定不辱使命,为Shandonggraphic design的振兴尽力而为之!
Design approachDesign Approach
Qilu Star Design Art Award的图形色彩字体,围绕dining and entertainment属性展开;Qilu Star Design Art Award的辨识度and延展性俱佳。
Qilu Star Design Art Award的Logo design规范覆盖网格、色彩字体;组合禁用规则齐备,参照Qilu Star Design Art Award示例执行不走样。
Qilu Star Design Art Award的rollout场景贴合dining and entertainment实际,覆盖门店、菜单and外卖物料;Qilu Star Design Art Award自图纸到实物全程交底,Qilu Star Design Art Award验收合格。
Project valueProject Value
With the project complete, Qilu Star Design Art Award owns a visual asset base covering Logo design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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