CASE STUDY · CanBrand

Qilu Star Design Art Award

Qilu Star Design Art Award · Logo design

  • Client / CLIENTQilu Star Design Art Award
  • Industry / INDUSTRYdining and entertainment
  • Service / SERVICELogo design
  • Date / DATEMay 2013
01

Project overviewProject Overview

In May 2013, Qilu Star Design Art Award commissioned CanBrand to deliver Logo design. The visual direction was set by lead designer Shi Haibin after studying the context of dining and entertainment; the engagement delivered the full file set and implementation hand-over Qilu Star Design Art Award needed, giving the brand a consistent identity with room to extend.

02

Project showcaseProject Showcase

客户 Shandong包协设计委员会


Period: 2013年五月

Client industry: dining and entertainment   

Scope of work: Logo design

Design team: CanBrand design team

『齐鲁之星』设计艺术大奖评选是由Shandong包协设计委员会主办的Shandong设计领域最具规模化and影响力的权威评选活动。自1982年首届Shandongpackaging装潢设计评选到第九届『齐鲁之星』设计大奖评选至今,走过了整整三十年的历程。她凝聚了Shandong广大设计师及艺术院校师生的创意设计精华,成为Shandong设计领域交流的平台,成为Shandong艺术设计industries更新传达展示创新先进设计理念的指导性赛事活动。

 

需求 DEMAND


Shandongpackaging协会邀请Shandong内知名设计Company及省内著名设计师设计了『齐鲁之星』设计艺术大奖徽标,经过省包协设计委评选。最终一致认定CanBrand designCompanyShi Haibin总经理设计之大赛徽标为最佳proposals。CanBrand design的Qilu Star Design Art Award评委奖牌以及表彰人物奖牌被协会采用,并且获得获2012『齐鲁之星』设计艺术大奖评委大奖。 

方法 APPROACH 


整体logo以五角星为设计基础,通过毛笔的笔触展现出来,五条不同颜色的笔触相互交错,意味着不同作品、文化之间的相互碰撞and交流。


Work
 ACHIEVEMENTS  


通过为省内的高端professionalism赛事设计徽标得到省内设计专家的认可,更加进一步巩固了CanBrand在Shandong设计界的professionalism影响力,CanBrand designCompany定不辱使命,为Shandonggraphic design的振兴尽力而为之! 

 

03

Design approachDesign Approach

Qilu Star Design Art Award设计策略Strategy

整体logo以五角星为设计基础,通过毛笔的笔触展现出来,五条不同颜色的笔触相互交错,意味着不同作品、文化之间的相互碰撞and交流。

设计释义Interpretation

Qilu Star Design Art Award的图形色彩字体,围绕dining and entertainment属性展开;Qilu Star Design Art Award的辨识度and延展性俱佳。

视觉规范Guidelines

Qilu Star Design Art Award的Logo design规范覆盖网格、色彩字体;组合禁用规则齐备,参照Qilu Star Design Art Award示例执行不走样。

application extensionsApplication

Qilu Star Design Art Award的rollout场景贴合dining and entertainment实际,覆盖门店、菜单and外卖物料;Qilu Star Design Art Award自图纸到实物全程交底,Qilu Star Design Art Award验收合格。

04

Project valueProject Value

With the project complete, Qilu Star Design Art Award owns a visual asset base covering Logo design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.

START A PROJECT

If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.

If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.

项目咨询|获取proposalsInquiry|Get Proposal

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TEL: +86 138 6400 9222

Enquiry line +86 138 6400 9222

Chat on QQ 151712149

Website www.888ci.com

Email 151712149@qq.com

Address: Xueshan Road, Licheng District, Jinan, Shandong — Yuyuan Huafu, Junwang Fu

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