CanBrand结合以往经验，首先对兆丰年的市场进行充分的调研，寻找市场需求and品牌进入的突破点。
CASE STUDY · CanBrand
Shandong Zhaofengnian Biotech
Shandong Zhaofengnian Biotech · brand visual identity design
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Project overviewProject Overview
In 2009, Shandong Zhaofengnian Biotech commissioned CanBrand to deliver brand visual identity design. The visual direction was set by lead designer Shi Haibin after studying the context of biotech; the engagement delivered the full file set and implementation hand-over Shandong Zhaofengnian Biotech needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 Shandong Zhaofengnian Biotech
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Period: 2009年 Client industry: biotech |
Scope of work: brand visual identity design Design team: CanBrand design team |
Shandong兆丰年biotech有限有限Company是China最大的农化制剂企业深圳诺普信旗下独资Company，在Jinan拥有100余亩产业园和一支来自全国各地的年轻化Team，主要从事果树、蔬菜植物保护产品and技术的开发and应用。
需求 DEMAND
对于南北方的文化差异，兆丰年在进入北方市场的过程中遇到了很多问题，对于产品的推广and品牌的建设还没有很好地方法。于是兆丰年找到CanBrand design team，希望能够通过设计Team的加入帮助自己实现市场的开拓and发展。
方法 APPROACH
CanBrand结合以往经验，首先对兆丰年的市场进行充分的调研，寻找市场需求and品牌进入的突破点。然后结合兆丰年“现代农业、科技创新、星火创业”的内涵寓意和积极向上的企业Ethos，采用代表生态农业的绿色系作为主色调,在图形上以冲天而起的“凤凰”和绿叶的结合的来表现表现兆丰年的视觉识别形象主题，借用“凤凰”崛起而飞,冲天而起,寓意一种积极向上、奋力拼搏的Ethos,也象征着兆丰年企业员工们自强不息,积极进取的拼搏Ethos。
Work ACHIEVEMENTS
之后的兆丰年顺利进入北方市场，并迅速抢占了市场资源and全球多家高端原药and助剂供应商建立战略伙伴关系，博采众长，形成独特的二级品质管理体系，取得industries内的认同and消费市场的接受。
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Design approachDesign Approach
Shandong兆丰年biotech有限公的图形色彩字体，围绕biotech属性展开；Shandong兆丰年biotech有限公的辨识度and延展性俱佳。
Shandong兆丰年biotech有限公的brand visual identity design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Shandong兆丰年biotech有限公示例执行不走样。
Shandong兆丰年biotech有限公的rollout场景贴合biotech实际，覆盖展会、brochureand数字界面；Shandong兆丰年biotech有限公自图纸到实物全程交底，Shandong兆丰年biotech有限公验收合格。
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Project valueProject Value
With the project complete, Shandong Zhaofengnian Biotech owns a visual asset base covering brand visual identity design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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Related projectsRelated Projects
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