CanBrand design team对Huahang Electronics的企业文化进行深入的了解and把握，最后经过将Services至上、品质追求、销售稳定的品牌诉求归纳为“+1”文化。
CASE STUDY · CanBrand
Huahang Electronics
· brand visual identity design
01
Project overviewProject Overview
In 2013, commissioned CanBrand to deliver brand visual identity design. The visual direction was set by lead designer Shi Haibin after studying the context of electronics; the engagement delivered the full file set and implementation hand-over needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 ShandongHuahang Electronics有限Company
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Period: 2013年 Client industry: electronics/manufacturing业 |
Scope of work: brand visual identity design Design team: CanBrand design team |
ShandongHuahang Electronics有限Company成立于2006年7月，主要从事高纯金属and贵金属超细丝的生产和销售，依托国家“863”和“973”计划不断进行研究Work转化and新技术研发生产，所产硅铝合金键合丝and键合铜丝其工艺已达到世界先进水平。
需求 DEMAND
在政策的不断调整之下，Huahang Electronics也进一步调整了企业发展方向，根据市场需求和偏好，新的Corporate imageand品牌标示能够将华航electronics的理念更充分的传递给消费群体，提升品牌在industries内的影响力。
方法 APPROACH
CanBrand design team对Huahang Electronics的企业文化进行深入的了解and把握，最后经过将Services至上、品质追求、销售稳定的品牌诉求归纳为“+1”文化。而在视觉呈现上“+1”and企业简称首字母“H”相结合,用向上的箭头预示稳步持续上升状态体现“+1”文化；圆and“H”的造型则体现企业的包容性。整个logo的设计跟随Huahang Electronics的品牌发展策略步骤，不断帮助企业寻找存在价值。
Work ACHIEVEMENTS
经过一系列的品牌识别设计，Huahang Electronics有限Company实现了Corporate image转型，在不断的产业调整中保持了自身的品牌活力，使之能够延续产业链，不断活跃在市场当中。
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Design approachDesign Approach
Huahang Electronics的图形色彩字体，围绕electronics属性展开；Huahang Electronics的辨识度and延展性俱佳。
Huahang Electronics的brand visual identity design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Huahang Electronics示例执行不走样。
Huahang Electronics的rollout场景贴合electronics实际，覆盖门头、大屏and公文；Huahang Electronics自图纸到实物全程交底，Huahang Electronics验收合格。
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Project valueProject Value
With the project complete, owns a visual asset base covering brand visual identity design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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Related projectsRelated Projects
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If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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