为了将能够将枣果汁饮料推向市场，CanBrand首先要为果汁饮料根据市场定位and当下发展需求进行产品命名，最终决定“枣酷”为产品名称，并为其设计了全新的packaging形象，使枣酷更加贴合市场对枣类。
CASE STUDY · CanBrand
Zaoku jujube functional drink full brand program
Zaoku Jujube Energy Drink · brand visual identity design
01
Project overviewProject Overview
In 2015, Zaoku Jujube Energy Drink commissioned CanBrand to deliver brand visual identity design. The visual direction was set by lead designer Shi Haibin after studying the context of beverages; the engagement delivered the full file set and implementation hand-over Zaoku Jujube Energy Drink needed, giving the brand a consistent identity with room to extend.
02
Project showcaseProject Showcase
客户 Zaoku Jujube Energy Drink
|
Period: 2015年 Client industry: beverages/营养品 |
Scope of work: brand visual identity design/活动策划 Design team: CanBrand design team |
乐陵市德润健康food有限Company成立于2010年8月，位于乐陵市，厂区面积317亩，总投资2.5亿元，是国内最大的金丝小枣标准化生产基地。先后被评为Shandong农业产业化重点龙头企业、China枣产业著名企业，是德州市唯一一家具有枣制品出口credentials的企业。
需求 DEMAND
德润健康food有限Company为旗下新的枣类果汁饮料制定了明确的市场定位，但是面对消费群体多变的视觉需求and如何打开新产品市场等诸多问题却束手无措，在CanBrand design team初步proposals提交之后，德润健康food有限Company决定and我们合作，为产品进行一系列packagingand活动策划。
方法 APPROACH
为了将能够将枣果汁饮料推向市场，CanBrand首先要为果汁饮料根据市场定位and当下发展需求进行产品命名，最终决定“枣酷”为产品名称，并为其设计了全新的packaging形象，使枣酷更加贴合市场对枣类果汁饮料的需求。在CanBrand的推广and策划之下，借China·乐陵红枣产业博览会的契机，将枣酷产品推向市场，让更多消费者了解了枣酷产品。
Work ACHIEVEMENTS
经过一系列的推广，枣酷系列产品在市场上获得了大量好评，德润健康food有限Company也进一步增加市场份额，间接为旗下其他产品打开销路。同时加强and外界合作, withShandong轻工学院为技术指导，进行研发枣制品深加工产品，不断丰富产品种类，提高产品质量。
03
Design approachDesign Approach
Zaoku Jujube Energy Drink的图形色彩字体，围绕beverages属性展开；Zaoku Jujube Energy Drink的辨识度and延展性俱佳。
Zaoku Jujube Energy Drink的brand visual identity design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Zaoku Jujube Energy Drink示例执行不走样。
Zaoku Jujube Energy Drink的rollout场景贴合beverages实际，覆盖门头、大屏and公文；Zaoku Jujube Energy Drink自图纸到实物全程交底，Zaoku Jujube Energy Drink验收合格。
04
Project valueProject Value
With the project complete, Zaoku Jujube Energy Drink owns a visual asset base covering brand visual identity design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
05
Related projectsRelated Projects
START A PROJECT
If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
项目咨询｜获取proposalsInquiry｜Get Proposal
