CanBrand design team通过对Liren.com的深入了解，抓住以“有爱、更美”为品牌核心定位，设计出以圆环和心为元素的logo标识，象征着Liren.com的一心一意，生生不息。
CASE STUDY · CanBrand
Liren.com
Liren.com · total brand planning
01
Project overviewProject Overview
In August 2006, Liren.com commissioned CanBrand to deliver total brand planning. The visual direction was set by lead designer Shi Haibin after studying the context of internet; the engagement delivered the full file set and implementation hand-over Liren.com needed, giving the brand a consistent identity with room to extend.
02
Project showcaseProject Showcase
客户 北京丽人media有限Company
|
Period: 2006年八月 Client industry: internet |
Scope of work: total brand planning / Logo design Design team: CanBrand design team |
Liren.com以“有爱、更美”为品牌核心定位,以“帮助女性实现更多自我价值”为己任，致力于时尚News的传播，满足于时尚女性群体的综合需求。Liren.com的目标是成为为时尚女性最具价值and影响力的垂直互动型门户website。
需求 DEMAND
以“有爱、更美”为品牌核心定位，设计出时尚、现代化、and国际接轨的logo标识和visual identity system。
方法 APPROACH
CanBrand design team通过对Liren.com的深入了解，抓住以“有爱、更美”为品牌核心定位，设计出以圆环和心为元素的logo标识，象征着Liren.com的一心一意，生生不息；logo标识整体简洁，便于记忆和传播，很好的将Liren.com的品牌特点展现出来。
Work ACHIEVEMENTS
CanBrand帮助Liren.com所设计出来的logo标识和visual identity system，深化了Brand value，使Liren.com的整体形象得到了提升，Liren.com上线后在industries内深受广大消费者和同行的一致好评，成为industries内争相效仿的Cases企业。
03
Design approachDesign Approach
Liren.com的图形色彩字体，围绕internet属性展开；Liren.com的辨识度and延展性俱佳。
Liren.com的total brand planning规范覆盖网格、色彩字体；组合禁用规则齐备，参照Liren.com示例执行不走样。
Liren.com的rollout场景贴合internet实际，覆盖官网、社媒and演示物料；Liren.com自图纸到实物全程交底，Liren.com验收合格。
04
Project valueProject Value
With the project complete, Liren.com owns a visual asset base covering total brand planning. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
START A PROJECT
If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
项目咨询｜获取proposalsInquiry｜Get Proposal
