本次Logo — Shandong Women Entrepreneurs Chamber of Commerce由Shi Haibin先生亲自操刀。
CASE STUDY · CanBrand
Logo — Shandong Women Entrepreneurs Chamber of Commerce
Shandong Women Entrepreneurs Chamber of Commerce · Brand logo design
Project overviewProject Overview
In June 2020, Shandong Women Entrepreneurs Chamber of Commerce commissioned CanBrand to deliver Brand logo design. The visual direction was set by lead designer Shi Haibin after studying the context of industry association; the engagement delivered the full file set and implementation hand-over Shandong Women Entrepreneurs Chamber of Commerce needed, giving the brand a consistent identity with room to extend.
Project showcaseProject Showcase
客户 Shandong Women Entrepreneurs Chamber of Commerce
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Period: 2020年六月 Client industry: industry association |
Scope of work: Brand logo design Design team: CanBrand design team |
随着时代的进步和Shandong经济的快速发展,女性企业家以其坚韧不拔、爱拼敢赢的独特个性,崭露头角,已成为Shandong经济领域不可或缺的重要力量。Shandong Women Entrepreneurs Chamber of Commerce应运而生、顺势而为,为Shandong的女企业家搭建沟通and交流的平台,维护女企业家的合法权益,促进女企业家的健康成长。相信Shandong Women Entrepreneurs Chamber of Commerce以自身的不懈努力,定会成为Shandong经济领域的一道亮丽的风景。
需求 DEMAND
在时代不断变化的今天,在原有标志基础上进行升级,设计符合新时代女企业家风貌的全新标志。
方法 APPROACH
本次Logo — Shandong Women Entrepreneurs Chamber of Commerce由Shi Haibin先生亲自操刀;振翅高飞的凤,自由翱翔于天地之间,悠扬的姿态组成核心的“女”字,洒脱、大气、优美而婉转,这就是Shandong Women Entrepreneurs Chamber of Commerce logo 所要传递的内涵女性从来都是柔美和包容的象征,所以形态以行云流水和丝带的风格表达,而优秀的女企业家更是女性之典范,在经历世间百态后,仍能以坚毅乐观的心态傲然于世,如凤凰涅槃而凤舞九天,所以核心元素选用了凤凰和“女”字色彩选用同时加有暖调和冷调的红,是为女chamber of commerce量身打造的专属红色-“力量红”,它不仅有女性的热情、浪漫和温暖同时也透露出独有的冷静、坚毅and高贵,整个 logo 的特点贴合了女chamber of commerce的核心愿景、使命和价值观。
Work ACHIEVEMENTS
Shandong Women Entrepreneurs Chamber of Commerce设计的新标志隆重发布,先后举办了“影响Shandong十大经济女性”“善美未央·雏凤计划”等系列chamber of commerce活动,在社会上取得了良好反响,对chamber of commerce整体视觉形象的提升和国际化接轨以及对视觉受众的视觉记忆起到了很好的规范和传播的作用。全新标志激励着女性群体继续发扬坚韧不拔、爱拼敢赢的独特个性,成为Shandong经济领域的一道亮丽的风景。
Design approachDesign Approach
Shandong Women Entrepreneurs Chamber of Commerce的图形色彩字体,围绕industry association属性展开;Shandong Women Entrepreneurs Chamber of Commerce的辨识度and延展性俱佳。
Shandong Women Entrepreneurs Chamber of Commerce的Brand logo design规范覆盖网格、色彩字体;组合禁用规则齐备,参照Shandong Women Entrepreneurs Chamber of Commerce示例执行不走样。
Shandong Women Entrepreneurs Chamber of Commerce的rollout场景贴合industry association实际,覆盖门头、大屏and公文;Shandong Women Entrepreneurs Chamber of Commerce自图纸到实物全程交底,Shandong Women Entrepreneurs Chamber of Commerce验收合格。
Project valueProject Value
With the project complete, Shandong Women Entrepreneurs Chamber of Commerce owns a visual asset base covering Brand logo design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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