标志整体造型由古文“齐”演变而来，直观的加强标志and品牌的关联性。
CASE STUDY · CanBrand
Shandong Qishun Construction Management Co., Ltd.
Shandong Qishun Construction Management Co., Ltd. · Brand logo design
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Project overviewProject Overview
In May 2021, Shandong Qishun Construction Management Co., Ltd. commissioned CanBrand to deliver Brand logo design. The visual direction was set by lead designer Shi Haibin after studying the context of state-owned enterprise; the engagement delivered the full file set and implementation hand-over Shandong Qishun Construction Management Co., Ltd. needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 Shandong Qishun Construction Management Co., Ltd.
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Period: 二零二一年五月 Client industry: state-owned enterprise |
Scope of work: Brand logo design Design team: CanBrand design team |
齐舜Company将坚持以市场为导向, with质量求生存, with管理求效益，抢抓机遇、迎难而上, with做精做实做强做大工程管理主业为目标, with科技创新和管理创新为重点，优化企业经营结构，提升企业管理水平，不断扩大市场占有率，增强企业经济运行质量和综合实力，形成“聚焦Jinan，开拓外省,辐射全国”的市场格局。
需求 DEMAND
提炼归纳Shandong Qishun Construction Management Co., Ltd.特点，设计能体现新时代新风貌的state-owned enterprise国际化新形象。
方法 APPROACH
标志整体造型由古文“齐”演变而来，直观的加强标志and品牌的关联性；
标志造型如同四通八达的道路， 亦如高高架起的桥梁，明确反映了企业industries属性。
Work ACHIEVEMENTS
CanBrand为Shandong Qishun Construction Management Co., Ltd.设计的logo标志，具有简洁、直观、有文化底蕴的特点，在源头上提升了Shandong Qishun Construction Management Co., Ltd.的整体形象，在industries内树立独特的品牌形象。
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Design approachDesign Approach
Shandong Qishun Construction Management Co., Ltd.的图形色彩字体，围绕state-owned enterprise属性展开；Shandong Qishun Construction Management Co., Ltd.的辨识度and延展性俱佳。
Shandong Qishun Construction Management Co., Ltd.的Brand logo design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Shandong Qishun Construction Management Co., Ltd.示例执行不走样。
Shandong Qishun Construction Management Co., Ltd.的rollout场景贴合state-owned enterprise实际，覆盖门头、大屏and公文；Shandong Qishun Construction Management Co., Ltd.自图纸到实物全程交底，Shandong Qishun Construction Management Co., Ltd.验收合格。
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Project valueProject Value
With the project complete, Shandong Qishun Construction Management Co., Ltd. owns a visual asset base covering Brand logo design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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Related projectsRelated Projects
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If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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