旭升达物流采用太阳、箭头、鹰等为设计元素，体现出旭升达物流的品质、professionalism、共赢并具有良好的识别性及视觉上的美观性。
CASE STUDY · CanBrand
Xushengda Logistics total brand planning
Xushengda Logistics total brand planning · total brand planning
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Project overviewProject Overview
In May 2011, Xushengda Logistics total brand planning commissioned CanBrand to deliver total brand planning. The visual direction was set by lead designer Shi Haibin after studying the context of logistics company; the engagement delivered the full file set and implementation hand-over Xushengda Logistics total brand planning needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 Jinan旭升达物流有限Company
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Period: 2011年五月 Client industry: logistics company |
Scope of work: total brand planning / Logo design Design team: CanBrand design team |
旭升物流是Jinan著名的大型老牌物流Company。，主要经营Shandong至福建专线、零担货物中转、信息配载、为生产企业制定货物分流、仓储transportproposals设计等一系列高档次、全方位的物流Services。企业原品牌旭升物流无法注册，并没有完整的visual identity system和Corporate image，CanBrandTeam经过深入调研及多次会议头脑风暴，建议品牌命更名为旭升达，经旭升物流董事会研究确定旭升物流更名为旭升达物流并顺利通过商标注册。
需求 DEMAND
将企业原品牌旭升物流重新命名，并建立完整的and国际接轨的visual identity system和Corporate image。
方法 APPROACH
旭升达物流采用太阳、箭头、鹰等为设计元素，体现出旭升达物流的品质、professionalism、共赢并具有良好的识别性及视觉上的美观性。根据“旭升达”提炼出英文brand naming“sunstar”将旭升达所处industries和提供的Services以视觉语言直观的传达给受众，将品牌具有国际视野的核心优势表现出来。
Work ACHIEVEMENTS
CanBrand在视觉上帮助旭升达物流走上了国际化的道路，建立了旭升达物流完整的visual identity system和Corporate image。通过视觉设计的力量而实现企业核心文化的传播，帮助企业更好的运营。
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Design approachDesign Approach
Xushengda Logistics total brand planning的图形色彩字体，围绕logistics company属性展开；Xushengda Logistics total brand planning的辨识度and延展性俱佳。
Xushengda Logistics total brand planning的total brand planning规范覆盖网格、色彩字体；组合禁用规则齐备，参照Xushengda Logistics total brand planning示例执行不走样。
Xushengda Logistics total brand planning的rollout场景贴合logistics company实际，覆盖门头、大屏and公文；Xushengda Logistics total brand planning自图纸到实物全程交底，Xushengda Logistics total brand planning验收合格。
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Project valueProject Value
With the project complete, Xushengda Logistics total brand planning owns a visual asset base covering total brand planning. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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Related projectsRelated Projects
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