围绕Full-scope branding目标，先diagnosisYidian Yihua在brand visual赛道的表达现状，再确定Yidian Yihua的视觉策略方向。
CASE STUDY · CanBrand
Yidian Yihua
Yidian Yihua · Full-scope branding
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Project overviewProject Overview
In 2019, Yidian Yihua commissioned CanBrand to deliver Full-scope branding. The visual direction was set by lead designer Shi Haibin after studying the context of brand visual; the engagement delivered the full file set and implementation hand-over Yidian Yihua needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
Write fast and well — the path to top schools.
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Design approachDesign Approach
Yidian Yihua的图形色彩字体，围绕brand visual属性展开；Yidian Yihua的辨识度and延展性俱佳。
Yidian Yihua的Full-scope branding规范覆盖网格、色彩字体；组合禁用规则齐备，参照Yidian Yihua示例执行不走样。
Yidian Yihua的rollout场景贴合brand visual实际，覆盖门头、大屏and公文；Yidian Yihua自图纸到实物全程交底，Yidian Yihua验收合格。
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Project valueProject Value
With the project complete, Yidian Yihua owns a visual asset base covering Full-scope branding. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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Related projectsRelated Projects
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If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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