CanBrand design team以企业创始人李允文先生为原型，对面部特征进行提炼and归纳，添加毛巾、唐装、水饺等元素，设计全新标志，明确表达企业从事industries以、历史底蕴以及Services态度。
CASE STUDY · CanBrand
Baijiaohui logo refresh & full-scope branding
Baijiaohui · total brand planning upgrade
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Project overviewProject Overview
In June 2020, Baijiaohui commissioned CanBrand to deliver total brand planning upgrade. The visual direction was set by lead designer Shi Haibin after studying the context of restaurant company; the engagement delivered the full file set and implementation hand-over Baijiaohui needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 ShandongBaijiaohuidining管理有限Company
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Period: 2020年六月 Client industry: restaurant company |
Scope of work: total brand planning upgrade / Logo design Design team: CanBrand design team |
ShandongBaijiaohuidining管理有限Company是Jinan著名手工速冻水饺品牌，“Baijiaohui”品牌依托玖久同心集团二十多industries发展经验，拥有冷冻米面foodprofessionalism生产、研发能力，着力打造品牌dining文化建设，致力于打造世界饺子品牌。原本的Corporate image已不适用在当今社会环境中广泛应用，决定由CanBrand design team对Corporate image进行提炼升级，使“Baijiaohui”品牌在网络信息时代更具有辨识度和易传播性。
需求 DEMAND
在原有标志基础上进行升级，并建立完整的and国际接轨的visual identity system和企业理念系统。
方法 APPROACH
CanBrand design team以企业创始人李允文先生为原型，对面部特征进行提炼and归纳，添加毛巾、唐装、水饺等元素，设计全新标志，明确表达企业从事industries以、历史底蕴以及Services态度；重新总结Company广告语、卖点、Brand story，直观地向消费者传达企业文化；针对线上销售对product packaging进行重新设计，通过调研线上消费者，明确消费者画像、购买习惯、关注点等要素，设计出别具一格的全新product packaging。
Work ACHIEVEMENTS
CanBrand为“Baijiaohui”品牌建立“百年企业，千年传承”的目标打下了视觉基础，通过设计手段丰富企业核心文化及销售道具，在市场上取得了良好反响，帮助企业更好的运营。
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Design approachDesign Approach
Baijiaohui的图形色彩字体，围绕restaurant company属性展开；Baijiaohui的辨识度and延展性俱佳。
Baijiaohui的total brand planning upgrade规范覆盖网格、色彩字体；组合禁用规则齐备，参照Baijiaohui示例执行不走样。
Baijiaohui的rollout场景贴合restaurant company实际，覆盖门店、菜单and外卖物料；Baijiaohui自图纸到实物全程交底，Baijiaohui验收合格。
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Project valueProject Value
With the project complete, Baijiaohui owns a visual asset base covering total brand planning upgrade. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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