经过大量调研市场上jewelry消费人群心理，从源头入手解决邦之尊jewelry视觉形象需求。
CASE STUDY · CanBrand
Bangzhizun jewelry brand logo design
Bangzhizun jewelry brand logo design · brand identity design
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Project overviewProject Overview
In 2009, Bangzhizun jewelry brand logo design commissioned CanBrand to deliver brand identity design. The visual direction was set by lead designer Shi Haibin after studying the context of jewelry; the engagement delivered the full file set and implementation hand-over Bangzhizun jewelry brand logo design needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 邦之尊jewelry
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Period: 2009年 Client industry: jewelry/销售 |
Scope of work: brand identity design Design team: CanBrand design team |
邦之尊jewelry是Jinan一家从事原料采够、生产设计、jewelry销售、售后维护于一身的大型jewelryCompany，在Jinan场享有一定声誉。
需求 DEMAND
对于不断变化的市场需求和industries竞争面前，邦之尊jewelry急需建立一个全新的商业形象重新吸引消费者注意, with达到恢复市场活力的目的。
方法 APPROACH
经过大量调研市场上jewelry消费人群心理，从源头入手解决邦之尊jewelry视觉形象需求。改变原有形象将品牌核心价值“尊”字提取出来，具象化到识别系统中，给人最直观的视觉experience和Brand value价值传递。
Work ACHIEVEMENTS
新的品牌形象很快在市场上得到推广，邦之尊jewelry得到更多消费群体的认可and好评。
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Design approachDesign Approach
邦之尊jewelry品牌logo设的图形色彩字体，围绕jewelry属性展开；邦之尊jewelry品牌logo设的辨识度and延展性俱佳。
邦之尊jewelry品牌logo设的brand identity design规范覆盖网格、色彩字体；组合禁用规则齐备，参照邦之尊jewelry品牌logo设示例执行不走样。
邦之尊jewelry品牌logo设的rollout场景贴合jewelry实际，覆盖门头、大屏and公文；邦之尊jewelry品牌logo设自图纸到实物全程交底，邦之尊jewelry品牌logo设验收合格。
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Project valueProject Value
With the project complete, Bangzhizun jewelry brand logo design owns a visual asset base covering brand identity design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
START A PROJECT
If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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