围绕VIS system design目标，先diagnosisShigu Imagery在brand visual赛道的表达现状，再确定Shigu Imagery的视觉策略方向。
CASE STUDY · CanBrand
Shigu Imagery
Shigu Imagery · VIS system design
01
Project overviewProject Overview
In 2016, Shigu Imagery commissioned CanBrand to deliver VIS system design. The visual direction was set by lead designer Shi Haibin after studying the context of brand visual; the engagement delivered the full file set and implementation hand-over Shigu Imagery needed, giving the brand a consistent identity with room to extend.
02
Project showcaseProject Showcase
Shigu Imagery4
03
Design approachDesign Approach
Shigu Imagery的图形色彩字体，围绕brand visual属性展开；Shigu Imagery的辨识度and延展性俱佳。
Shigu Imagery的VIS system design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Shigu Imagery示例执行不走样。
Shigu Imagery的rollout场景贴合brand visual实际，覆盖门头、大屏and公文；Shigu Imagery自图纸到实物全程交底，Shigu Imagery验收合格。
04
Project valueProject Value
With the project complete, Shigu Imagery owns a visual asset base covering VIS system design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
START A PROJECT
If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
项目咨询｜获取proposalsInquiry｜Get Proposal
