为了深入了解Yinfeida Pharma的品牌文化，CanBrand design team在银飞达厂区进行深入的实地调研，经过多次沟通，最后决定提取字母元素“Y”为主题，融合银飞达包容、沟通、守护的企业文化，利用叶子。
CASE STUDY · CanBrand
Yinfeida Pharma
Yinfeida Pharma · Logo design
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Project overviewProject Overview
In May 2009, Yinfeida Pharma commissioned CanBrand to deliver Logo design. The visual direction was set by lead designer Shi Haibin after studying the context of medical; the engagement delivered the full file set and implementation hand-over Yinfeida Pharma needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 Yinfeida Pharma
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Period: 2009年五月 Client industry: medical/卫生 |
Scope of work: Logo design Design team: CanBrand design team |
需求 DEMAND
Yinfeida Pharma作为国内市场得到认可之后，市场需求and客户渠道越来越广，对Yinfeida Pharma的视觉形象提出新的要求，在面向国际and高端市场的时候现有形象and产品品质不符，急需改变形象，扩大市场影响力。
方法 APPROACH
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为了深入了解Yinfeida Pharma的品牌文化，CanBrand design team在银飞达厂区进行深入的实地调研，经过多次沟通，最后决定提取字母元素“Y”为主题，融合银飞达包容、沟通、守护的企业文化，利用叶子构成一个圆形，将China传统文化中的“太极”表现出来，突出Yinfeida Pharma的文化情怀。
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Work ACHIEVEMENTS
Yinfeida Pharma目前已经成为国内品种最全、规模最大、价格最优的professionalism生产厂家，and国内著名大学和研究机构建立了长期稳定的合作关系，被Shandong科委授予“民营科技企业”和“Shandong高新技术企业”等称号，客户网络遍及日本、英国、美国、香港等国家和地区。
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Design approachDesign Approach
Yinfeida Pharma的图形色彩字体，围绕medical属性展开；Yinfeida Pharma的辨识度and延展性俱佳。
Yinfeida Pharma的Logo design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Yinfeida Pharma示例执行不走样。
Yinfeida Pharma的rollout场景贴合medical实际，覆盖门头、大屏and公文；Yinfeida Pharma自图纸到实物全程交底，Yinfeida Pharma验收合格。
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Project valueProject Value
With the project complete, Yinfeida Pharma owns a visual asset base covering Logo design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
START A PROJECT
If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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