CanBrand design团针对中达联的一系列需求进行分类整合，为其提出整体VI改良and展示Brochure design两个proposals。
CASE STUDY · CanBrand
Zhongdalian Engineering Consulting
Zhongdalian Engineering Consulting · brand VI design
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Project overviewProject Overview
In 2009, Zhongdalian Engineering Consulting commissioned CanBrand to deliver brand VI design. The visual direction was set by lead designer Shi Haibin after studying the context of architecture; the engagement delivered the full file set and implementation hand-over Zhongdalian Engineering Consulting needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 Shandong中达联工程监理Company
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Period: 2009年 Client industry: architecture |
Scope of work: brand VI design/Brochure design Design team: CanBrand design team |
Shandong中达联工程监理Company是2005年在ShandongJinan注册成立的股份制企业，注册资本金500万元。具有Shandong建设厅颁发的电力工程监理乙级，房屋architecture工程监理乙级credentials，工程招标代理乙级credentials。提供电力工程、房屋architecture工程和市政公用工程等建设监理工作, with及工程招标代理工程项目管理等业务。
需求 DEMAND
为了能够扩大Company的市场影响力和标识性，提高自身形象展现Company实力，迎合国际化设计趋势，更好的符合客户需求，中达联要在brand packaging上付出很大的努力。
方法 APPROACH
CanBrand design团针对中达联的一系列需求进行分类整合，为其提出整体VI改良and展示Brochure design两个proposals。得到中达联认可之后，CanBrand将“中”的字形结构进行变化，赋予它包容、稳健、雷厉风行的寓意，使人一眼就能了解中达联的Company文化。
Work ACHIEVEMENTS
当进过视觉设计改良之后的中达联再次进入市场，消费群体发现中达联所展示的Corporate image正是自己所要寻找的企业标准。因此中达联赢得更大的市场前景，被Jinan工商局认定为“守合同重信用”单位，由Shandong信誉评级委员会认定为“AAA”企业。
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Design approachDesign Approach
Zhongdalian Engineering Consulting的图形色彩字体，围绕architecture属性展开；Zhongdalian Engineering Consulting的辨识度and延展性俱佳。
Zhongdalian Engineering Consulting的brand VI design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Zhongdalian Engineering Consulting示例执行不走样。
Zhongdalian Engineering Consulting的rollout场景贴合architecture实际，覆盖门头、大屏and公文；Zhongdalian Engineering Consulting自图纸到实物全程交底，Zhongdalian Engineering Consulting验收合格。
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Project valueProject Value
With the project complete, Zhongdalian Engineering Consulting owns a visual asset base covering brand VI design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
START A PROJECT
If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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