经过调研、讨论和分析之后，干将Team将交易中心现状and现实社会环境相结合，决定采用扁平化的视觉体系来打造其全新的形象。
CASE STUDY · CanBrand
Jinan Real Estate Transaction Centre
Jinan Real Estate Transaction Centre · government image design
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Project overviewProject Overview
In February 2009, Jinan Real Estate Transaction Centre commissioned CanBrand to deliver government image design. The visual direction was set by lead designer Shi Haibin after studying the context of government department; the engagement delivered the full file set and implementation hand-over Jinan Real Estate Transaction Centre needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 Jinan Real Estate Transaction Centre
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Period: 2009年二月 Client industry: government department |
Scope of work: government image design Design team: CanBrand design team |
Jinan房屋产权登记中心成立于1998年，Jinan房产管理局下属县级事业单位，受市房产管理局委托，负责市辖区内房屋初始登记；变更登记；转移登记；他项权利登记；注销登记业务的审核、登记、发证工作；负责市辖区内商品房屋预售合同登记备案、存量房网上交易和资金监管、房屋租赁登记备案等工作。
需求 DEMAND
Jinan Real Estate Transaction Centre希望通过对Jinan房屋产权登记中心、房产交易监理所、房屋档案馆等整体形象策划设计来提高其公众形象，增强房产交易中心的权威性and认同感，并且使其and经济发展和社会进步相协调。
方法 APPROACH
经过调研、讨论和分析之后，干将Team将交易中心现状and现实社会环境相结合，决定采用扁平化的视觉体系来打造其全新的形象。标志的主形为正平行四边形构成的菱形，整个的平行四边形给人脚踏实地、蒸蒸日上的积极感觉,正所谓“誉从信来，牌在品中”。采用正负形结合方式，正形和负形均为心形，内在涵义：Jinan Real Estate Transaction Centre牢固树立宗旨意识，Services唯诚。图形上下部分中心对称，由英文“V”而来，有“胜利”、“成功”之意，寓意Jinan Real Estate Transaction Centre的美好明天。标志图形上半部分为橙色暖调，象征Jinan Real Estate Transaction Centre如旭日东升，下半部分为环保色蓝色调，寓意Jinan Real Estate Transaction Centre为百姓提供竭诚Services。
Work ACHIEVEMENTS
Jinan Real Estate Transaction Centre通过对Jinan房屋产权登记中心、房产交易监理所、房屋档案馆等整体形象策划设计，提高了其公众形象，增强房产交易中心的权威性and认同感，并且使其and经济发展和社会进步步调相一致。
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Design approachDesign Approach
Jinan Real Estate Transaction Centre的图形色彩字体，围绕government department属性展开；Jinan Real Estate Transaction Centre的辨识度and延展性俱佳。
Jinan Real Estate Transaction Centre的government image design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Jinan Real Estate Transaction Centre示例执行不走样。
Jinan Real Estate Transaction Centre的rollout场景贴合government department实际，覆盖门头、大屏and公文；Jinan Real Estate Transaction Centre自图纸到实物全程交底，Jinan Real Estate Transaction Centre验收合格。
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Project valueProject Value
With the project complete, Jinan Real Estate Transaction Centre owns a visual asset base covering government image design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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