百城物流的标志整体以马为原型进行抽象和概括，形态极其简化，符号化极强, with马为原型进行抽象和概括将品牌具有国际视野、运送速度快的核心优势表现出来。
CASE STUDY · CanBrand
Baicheng Logistics total brand identity design
Baicheng Logistics total brand identity design · total brand planning
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Project overviewProject Overview
In May 2011, Baicheng Logistics total brand identity design commissioned CanBrand to deliver total brand planning. The visual direction was set by lead designer Shi Haibin after studying the context of logistics company; the engagement delivered the full file set and implementation hand-over Baicheng Logistics total brand identity design needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 Shandong百城物流有限Company
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Period: 2011年五月 Client industry: logistics company |
Scope of work: total brand planning / Logo design Design team: CanBrand design team |
百城物流是经Shandong工商局注册的一家大型的物流Company，Shandong百城物流Company下设Jinan分Company和临沂分Company。
需求 DEMAND
CanBrand受委托对其品牌进行全方位的检查、定义和设计，百城物流希望能够快速的建立起一套完整并能马上应用的视觉体系。
方法 APPROACH
百城物流的标志整体以马为原型进行抽象和概括，形态极其简化，符号化极强, with马为原型进行抽象和概括将品牌具有国际视野、运送速度快的核心优势表现出来。根据“百城”提炼出英文brand naming“CULC”将百城所处industries和提供的Services以视觉语言直观的传达给受众。
Work ACHIEVEMENTS
标志简练的造型，很易于识别和记忆，并且能把企业内涵体现在视觉层面上，让人过目不忘。CanBrand在视觉上帮助百城物流走上了国际化的道路，建立了百城物流完整统一的Corporate image。
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Design approachDesign Approach
Baicheng Logistics total brand identity design的图形色彩字体，围绕logistics company属性展开；Baicheng Logistics total brand identity design的辨识度and延展性俱佳。
Baicheng Logistics total brand identity design的total brand planning规范覆盖网格、色彩字体；组合禁用规则齐备，参照Baicheng Logistics total brand identity design示例执行不走样。
Baicheng Logistics total brand identity design的rollout场景贴合logistics company实际，覆盖门头、大屏and公文；Baicheng Logistics total brand identity design自图纸到实物全程交底，Baicheng Logistics total brand identity design验收合格。
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Project valueProject Value
With the project complete, Baicheng Logistics total brand identity design owns a visual asset base covering total brand planning. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
START A PROJECT
If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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