CanBrand design team结合物流industries发展特点，充分深入诚惠logistics company内部，解析其品牌核心形象“龙马”and橙蓝的标准色系，字体and形象的结合用色彩标识贯穿成为一个整体。
CASE STUDY · CanBrand
Chenghui Logistics brand trademark design
Chenghui Logistics brand trademark design · logo design
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Project overviewProject Overview
In 2009, Chenghui Logistics brand trademark design commissioned CanBrand to deliver logo design. The visual direction was set by lead designer Shi Haibin after studying the context of transport; the engagement delivered the full file set and implementation hand-over Chenghui Logistics brand trademark design needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 诚惠物流
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Period: 2009年 Client industry: transport |
Scope of work: logo design Design team: CanBrand design team |
诚惠物流是Jinan一家大型货运汽运Company，成立于1993年，在经过十几年的发展，在2004年成功注册为企业法人，拥有全国二十多大中城市物流集散基地，员工100多人。在2009年成功建成一体化物流Services体系。
需求 DEMAND
诚惠物流在2009迎来重要转折，新兴的电商经济带来了市场变革，诚惠物流更多的出现在消费群体视野之中，旧的视觉形象就成了品牌发展的阻碍。
方法 APPROACH
CanBrand design team结合物流industries发展特点，充分深入诚惠logistics company内部，解析其品牌核心形象“龙马”and橙蓝的标准色系，字体and形象的结合用色彩标识贯穿成为一个整体。突出诚惠品牌的快捷、安全的美好寓意，logo采用的正负形的手法表达“龙马”Ethos的品牌追求。
Work ACHIEVEMENTS
诚惠物流的发展进一步伴随着形象的更新，在2009年之后诚惠物流扩展了业务范围，秉承着“诚信经营、惠泽商家”的Services宗旨，实现了河北、山西专线12小时到达,河北、山西、内蒙全境中转72小时到达的业内标准。同时，此项目品牌形象被收入在 《China设计annual》第十卷（2014-2015版）品牌类。
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Design approachDesign Approach
Chenghui Logistics brand trademark design的图形色彩字体，围绕transport属性展开；Chenghui Logistics brand trademark design的辨识度and延展性俱佳。
Chenghui Logistics brand trademark design的logo design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Chenghui Logistics brand trademark design示例执行不走样。
Chenghui Logistics brand trademark design的rollout场景贴合transport实际，覆盖门头、大屏and公文；Chenghui Logistics brand trademark design自图纸到实物全程交底，Chenghui Logistics brand trademark design验收合格。
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Project valueProject Value
With the project complete, Chenghui Logistics brand trademark design owns a visual asset base covering logo design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
START A PROJECT
If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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