为了能够将Luoya Spices的品质andServices通过视觉形象表现出来，CanBrand前往Luoya SpicesCompany总部，从工厂到销售，深入研究罗亚企业文化，将字母“Y”进行变形，使用正负型的实际技巧，充分展现罗亚香。
CASE STUDY · CanBrand
Luoya Spices
Luoya Spices · corporate total brand identity design
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Project overviewProject Overview
In 2009, Luoya Spices commissioned CanBrand to deliver corporate total brand identity design. The visual direction was set by lead designer Shi Haibin after studying the context of spices; the engagement delivered the full file set and implementation hand-over Luoya Spices needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 Luoya Spices
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Period: 2009年 Client industry: spices/百货 |
Scope of work: corporate total brand identity design Design team: CanBrand design team |
Luoya Spices有限Company是一家经营spices进口、皮革日用百货生产的大型Company，为泉城Jinan场提供高品质的spices和使用experience，经过发展逐渐成长为一家享有较高声誉的企业。
需求 DEMAND
Luoya Spices找到CanBrand希望进一步提高市场竞争力，而突破口就在total brand image设计，为了得到符合品牌口碑的视觉形象，Luoya Spices多次andCanBrand沟通，共同寻找解决办法。
方法 APPROACH
为了能够将Luoya Spices的品质andServices通过视觉形象表现出来，CanBrand前往Luoya SpicesCompany总部，从工厂到销售，深入研究罗亚企业文化，将字母“Y”进行变形，使用正负型的实际技巧，充分展现Luoya Spices带给人优雅、品质的使用experience，为Luoya Spices的进一步提升品牌标识and市场影响力提供有力的保证。
Work ACHIEVEMENTS
进过改造后的Luoya Spices视觉形象更容易让人记住，结合其自身店铺的选购experience，使消费群体很快就被带入到Luoya Spices营造的温馨舒适、典雅大方的环境当中。
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Design approachDesign Approach
Luoya Spices的图形色彩字体，围绕spices属性展开；Luoya Spices的辨识度and延展性俱佳。
Luoya Spices的corporate total brand identity design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Luoya Spices示例执行不走样。
Luoya Spices的rollout场景贴合spices实际，覆盖门头、大屏and公文；Luoya Spices自图纸到实物全程交底，Luoya Spices验收合格。
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Project valueProject Value
With the project complete, Luoya Spices owns a visual asset base covering corporate total brand identity design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
START A PROJECT
If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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